The 30-Day “Epic” Blog Post Challenge
What I’m about to lay out in this post is my plan to not only build a new blog, but set it up so that it can essentially run on “autopilot” for an entire month.
Beyond that, it’ll be a blogging experiment within the concept of “batching” – a term made popular by Tim Ferris’s “The 4-Hour Workweek,” which I have written about at some length before (back when this blog was brand new, quite awhile ago).
I’ll define it here again, just in case you’re new to it: Batching is the act of grouping together the performance of identical or similar tasks in order to, as a whole, complete the tasks quicker and more efficiently than if each task was performed separately at different times.
Now, let’s get into some more specifics.
The Goal of This Challenge
I’m becoming somewhat known for starting challenges and never completing them, but this is one that I am ready to put my full force behind. Honestly, the only time I’ve created a blog or website that I deem somewhat successful is this very blog right here, and it’s about time that I leverage this blog into something new and exciting (while of course still writing at My 4-Hour Workweek just the same as I have been for the past 3+ years).
There are three primary goals of this challenge:
1) To generate new clients for my freelance writing business that I have not yet really started.
2) To create a valuable resource that will eventually become a significant passive income asset.
3) To use batching in order to create a lot of content without sacrificing too much of my time.
It’s nice to have lofty goals like these, but we all know that proper execution is vital, and the results are what ultimately matter. So, instead of focusing on the why, let’s look at the how.
How This Challenge is Going to Work
The success of this challenge is dependent upon doing a lot of work before the site even launches.
A lot of blogs exist on a post-to-post basis. What I mean by that is, you generally have no content for your upcoming post until right before it needs to be published. If you’re on vacation or somehow get really busy and don’t have time to write, the blog will usually sit idle and won’t have new content until you return.
By writing a month’s worth of content before launching, I’ve essentially given myself a buffer to rarely, if ever, have gaps in my posting schedule.
For the new site I have in mind, my posting schedule is going to be aggressive. We’re talking at least three days a week, and maybe up to five. Once I’m ready to launch, my plan will be to pick one day a week to write a week’s worth of content. And one day per month, I will come up with the upcoming month’s blog post ideas/titles.
All of this hinges on having a month’s worth of content ready to go before I launch, so that I have content to fill in the inevitable gaps that may occur over the next several months.
But you might be asking: Why do you even care about potential gaps? Why not launch right away? I have a couple reasons for this:
- First, once the site launches, part of my time will be spent networking and promoting, and it’s very possible that this will negatively impact the strong start that I am hoping for. I’d rather set the foundation, and then build off of it. Think of it like trying to have your house painted before you’re done constructing it – something’s bound to get messed up. Finish constructing the house first.
- Second, I want to make sure I’m psychologically invested in the project before it really gets going. If I launch from day one, and things start off slowly, I’m much more likely to give up (like I have with many other projects). If I do a lot of work before I officially launch, I’ll be invested and more likely to work hard to make it work after launching.
So, What’s the Timeline? What’s the Plan?
The timeline actually isn’t 30 days – sorry for misleading you with the title of the post (the “30 days” refers to the 30 days of content before launch). However, it’s not far off.
Here’s my very basic timeline, with four critical dates:
- November 1st: Have the “30 days” of content planned (i.e. an idea of what each post will be about).
- December 1st: Site completely designed, with full infrastructure in place (social media accounts, etc.).
- December 30th: Have the “30 days” of content written. Soft launch – first post is published, with very light promotion.
- January 4th: Hard launch – 4-5 posts should be live, heavy promotion.
This project will be made public here – this isn’t some private little niche site. Not only do I think this is something most of you will enjoy and find interesting, but I honestly believe it’s something you can be a part of that will ultimately help your own blog if you have one.
Also, I should mention that I already have a site plan in mind, with a domain purchased, so it’s not as if I still need time to research a new idea. Everything will be revealed here by the “hard launch” on January 4th.
I’d like to launch sooner, but I want to avoid launching right before the holidays and having that “Christmas to New Year’s” gap when people are less likely to visit the blog.
I’m setting out to make this the biggest project I’ve worked on ever, as I’m really betting on this to be the next big step in my online business.
What do you think? Are you taking on any big new challenges right now, and if so, how’s it going?