7 Things That Annoy Me About Internet Marketers
Internet marketing as a whole is a pretty amazing phenomenon, if you can even call it that. Few things in this world have allowed people with no experience or formal education to hop on a computer and make a living, sometimes without a ton of effort. Low barriers to entry have allowed a diverse mix of people into this space, and while the stories of success stand out, most people don’t make it.
I’ll be the first to admit: I love internet marketing. Even as someone who doesn’t make a lot from it (yet), it intrigues me. With that said, there are plenty of things that outright annoy me about internet marketers. It’s not to say that these things are done by all internet marketers, but I’ve seen them more than once or twice. Let me know if you agree…
7 Things That Annoy Me About Internet Marketers (in no particular order)
Let me preface this list by saying that I understand why many of these tactics are employed – they’re effective. I’m not arguing against good marketing principles…just simply pointing out what annoys me about them.
1) Free super informational webinars with limited space! A lot of webinars provide some good content, but as we’ve quickly figured out, the webinar is the current trendy vehicle for the traditional sales pitch. Provide good content, tease some premium content, close the sale. At the end of the day, it’s just a fancy sales pitch hyped up by over-the-top promises and “limited space.”
2) The threat of not recording a webinar. This one cracks me up every time. You’ll read things like “I’m not sure if we’re going to record this webinar, so you’ll want to be there!” or “I’ll try to make a replay of the webinar available for those who can’t make it, but no guarantees.” Of course you will have a replay of the webinar! It’s your sales pitch! Why would you want to restrict people who want to view it after you’ve already done it?
3) The product launch “mistake.” This one is always a gem. The internet marketer sends you an e-mail about the product launch, and you think, “Okay, I got the e-mail, I’m not interested, so this is the last I will hear of it.” Wrong. Later that day, you’ll probably receive an e-mail that says something like “Oops, I screwed up. We had some server problems so I’m not sure if you were able to get in, but click this link and you’ll be taken to the fully functional landing page.”
4) The product launch fake deadline. I can’t tell you how many times I’ve read “PRODUCT LAUNCH – CLOSING THE DOORS IN 24 HOURS” only to later read something like, “SURPRISE! WE’RE EXTENDING THE DEADLINE TO SIGN UP BY AN ADDITIONAL 12 HOURS.”
5) The obligatory “the money is in the list” post just so they can link to Aweber. I have already written about this, but it’s worth repeating here. I understand the value of e-mail lists, but I’m convinced that internet marketers write about them only so they can put an affiliate link to an e-mail list provider (which is a recurring commission, because you pay monthly or annually typically). Granted, there are some people out there who provide great tips and strategies (and those people deserve to use affiliate links), but then you have a large handful of internet marketers who tell you “the money is in the list” but fail to actually offer anything useful or actionable.
6) Fake product reviews. Doesn’t the word “review” imply that the writer of the review has actually experienced the product? You would think so. Unfortunately, there are tons of internet marketers who “review” products with which they have absolutely no experience.
7) Catchy titles that fail to deliver. Having a well-crafted title/headline (to a blog post, article, e-mail, ad copy, etc.) is a core principal to internet marketing as a whole, and smart internet marketers will use this to their advantage. If your title doesn’t draw someone in, they won’t read the actual content – that’s the logic behind it. Unfortunately, you find a lot of garbage following catchy titles. You’ll read intriguing titles like “How I Made $1,000,000 with 5 Minutes of Work” only to find that the 5 minutes was the time it took to purchase and redeem a winning lottery ticket. (Okay, that may be an exaggeration, but it’s not far from what I’ve seen online.)
This is mostly a tongue-in-cheek post and not intended to be an attack on internet marketers. Most of these “annoying” tactics are effective, and if they are used in conjunction with a good product or useful content, we can tolerate them.
What do you think about these? What annoys you about internet marketers? Share your thoughts in the comments! (Also, if you liked this list, I’d definitely appreciate a share on Facebook or retweet!)