7 Things That Annoy Me About Internet Marketers

Internet marketing as a whole is a pretty amazing phenomenon, if you can even call it that.  Few things in this world have allowed people with no experience or formal education to hop on a computer and make a living, sometimes without a ton of effort.  Low barriers to entry have allowed a diverse mix of people into this space, and while the stories of success stand out, most people don’t make it.

I’ll be the first to admit: I love internet marketing.  Even as someone who doesn’t make a lot from it (yet), it intrigues me. With that said, there are plenty of things that outright annoy me about internet marketers.   It’s not to say that these things are done by all internet marketers, but I’ve seen them more than once or twice.  Let me know if you agree…

7 Things That Annoy Me About Internet Marketers (in no particular order)

Let me preface this list by saying that I understand why many of these tactics are employed – they’re effective.  I’m not arguing against good marketing principles…just simply pointing out what annoys me about them. :)

1) Free super informational webinars with limited space!  A lot of webinars provide some good content, but as we’ve quickly figured out, the webinar is the current trendy vehicle for the traditional sales pitch.  Provide good content, tease some premium content, close the sale.  At the end of the day, it’s just a fancy sales pitch hyped up by over-the-top promises and “limited space.”

2) The threat of not recording a webinar.  This one cracks me up every time.  You’ll read things like “I’m not sure if we’re going to record this webinar, so you’ll want to be there!” or “I’ll try to make a replay of the webinar available for those who can’t make it, but no guarantees.”  Of course you will have a replay of the webinar!  It’s your sales pitch! Why would you want to restrict people who want to view it after you’ve already done it?

3) The product launch “mistake.”  This one is always a gem.  The internet marketer sends you an e-mail about the product launch, and you think, “Okay, I got the e-mail, I’m not interested, so this is the last I will hear of it.”  Wrong.  Later that day, you’ll probably receive an e-mail that says something like “Oops, I screwed up.  We had some server problems so I’m not sure if you were able to get in, but click this link and you’ll be taken to the fully functional landing page.”

4) The product launch fake deadline.  I can’t tell you how many times I’ve read “PRODUCT LAUNCH – CLOSING THE DOORS IN 24 HOURS” only to later read something like, “SURPRISE! WE’RE EXTENDING THE DEADLINE TO SIGN UP BY AN ADDITIONAL 12 HOURS.”

5) The obligatory “the money is in the list” post just so they can link to Aweber.  I have already written about this, but it’s worth repeating here.  I understand the value of e-mail lists, but I’m convinced that internet marketers write about them only so they can put an affiliate link to an e-mail list provider (which is a recurring commission, because you pay monthly or annually typically). Granted, there are some people out there who provide great tips and strategies (and those people deserve to use affiliate links), but then you have a large handful of internet marketers who tell you “the money is in the list” but fail to actually offer anything useful or actionable.

6) Fake product reviews.  Doesn’t the word “review” imply that the writer of the review has actually experienced the product?  You would think so.  Unfortunately, there are tons of internet marketers who “review” products with which they have absolutely no experience.

7) Catchy titles that fail to deliver.  Having a well-crafted title/headline (to a blog post, article, e-mail, ad copy, etc.) is a core principal to internet marketing as a whole, and smart internet marketers will use this to their advantage.  If your title doesn’t draw someone in, they won’t read the actual content – that’s the logic behind it.  Unfortunately, you find a lot of garbage following catchy titles.  You’ll read intriguing titles like “How I Made $1,000,000 with 5 Minutes of Work” only to find that the 5 minutes was the time it took to purchase and redeem a winning lottery ticket.  (Okay, that may be an exaggeration, but it’s not far from what I’ve seen online.)

Conclusion

This is mostly a tongue-in-cheek post and not intended to be an attack on internet marketers.  Most of these “annoying” tactics are effective, and if they are used in conjunction with a good product or useful content, we can tolerate them.

What do you think about these? What annoys you about internet marketers?  Share your thoughts in the comments!  (Also, if you liked this list, I’d definitely appreciate a share on Facebook or retweet!)

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35 Responses to “7 Things That Annoy Me About Internet Marketers”

  1. Nice list Eric.

    I always love it when I get “priviliged information”, because I’m one of the list owners “valued subscribers”. :-)

    Frank Kern’s recent stunt with having you sign an NDA to sit in on the webinar was good too. No secret information was divulged (it was basically a sales pitch for coachhing), but it sure does make you feel special, and probably ensures that more of the people who sign up actually show up for the webinar.

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    Eric G. Reply:

    Having you sign an NDA before a webinar is very clever…Maybe a little bit too sleazy for my tastes, but I have to give him credit for the idea (if he came up with it).

    Thanks for the comment Kim!

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  2. Ha ha!

    Number 2 is hilarious! I love it when they email the next day saying something about how they know they said there wasn’t going to be a replay but as there were technical errors and many people were left “banging on the door”, they’re going to show the replay. :) So funny!

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    Eric G. Reply:

    I know, it’s pretty funny once you realize what B.S. it is. I could see falling for it if you’ve only ever seen it once or twice, but once you’ve been subscribed to several lists, you realize it’s intentional.

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  3. I always experience the oops I screwed up message from internet marketers, which is really annoying considering the fact that they should not make mistakes when it comes to emails.

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    Eric G. Reply:

    They look for any excuse to send out more e-mail. :)

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  4. most annoying and just plain wrong has to be claiming to make money, or a certain amount of it when they really do not.

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    Adam Reply:

    Sunil, I completely agree with you on this one. I hate how people say they make money and try to show you how they do it when you can tell they really don’t. I used to work online and I was making very little but I was honest with people and I think that makes a bigger difference than lying to them.

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    Eric G. Reply:

    Agreed, this one is the worst of all since it’s an outright lie and very misleading for people who don’t know any better.

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  5. What I usually do is when you want to leave, they (sometimes) give you a special or discount, I bookmark that page.

    So when I want to buy it I get it for a cheaper price :)

    I hate video’s that you can’t pause so I just let it play on the background while doing something else and come back to it later when its done ..

    IM is an interesting space, I love it too but you have to be unique which is pretty hard if you have a limited reach.

    You can pick out the “mediocre” ones very easily. (Crappy sound, or crappy video, ok website etc.) But I just stick to the ones that I know provide value and where I know I get more than what I’d expected when I whip out my wallet.

    To stand out yourself these days I guess it comes down to 2 major things.
    1. Make it good
    Website theme, posting etc.

    2. Be yourself = Being Unique
    Taking stuff from others as ideas is cool, but make it your own. You can’t please everyone so why bother trying.

    Ralph

    [Reply]

    Eric G. Reply:

    Very true, Ralph, thanks for the comment. Good quality + being unique is a great recipe for selling your own product or getting people to read your content in any space, not only IM.

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  6. It’s to their disadvantage that some internet marketers seem so pushy. They lose credibility with their audience souding so desperate with their communications.

    [Reply]

    Eric G. Reply:

    I know! Unfortunately, although smart people like us view it that way, but there are a lot of people who fall for the traps and subsequently make purchases.

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  7. Great post, totally agree and have the same annoyances. Great that somebody (you!) finally address this :-)

    Keep up the good work.

    [Reply]

    Eric G. Reply:

    Thanks Peter! I figured I wasn’t the only one annoyed by these things… ;)

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  8. I don’t care much about the internet marketers, although I’m one of them, sort off…
    Anyway, the most annoying are the ones that guarantee you big money and success if you just buy their books. I mean, if you had the recipe of earning $10.000 per month why the hell are you selling e-books and begging people to buy them?

    Don’t get me wrong, some people deliver great e-books, but I just hate seeing titles like “Earn 1 million dollars per year with minimal effort and skill! Just buy my damn e-book!”

    [Reply]

    Eric G. Reply:

    Exactly – if it were that easy, you wouldn’t waste your time pushing eBooks – you would spend your time scaling your process so that $10K/month would become $20K/month + more.

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  9. Hi Eric, I have seen these types of sales letters, webinars and offers so much that I feel that the money is in teaching it, not doing it.

    I mean if you are so good at making $1,000,000 a year so why are you trying to sell $47 products?

    The Oops! thing, it happened a few times in my GURU newsletters, didn’t thought it’s a trick! I kinda started to believe that the money is in the list, yes it is but when we can form a great human relationship, not by broadcasting the ads.

    Tamal

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    Eric G. Reply:

    Unfortunately, I think a lot of people have found that it’s easier to make money online by telling others how to make money online…rather than applying the methods themselves.

    As for e-mail lists, I know what your saying, and I definitely think that when used correctly, they are an excellent resource/way to maintain a relationship with your readers.

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  10. The worst part about these tactics is that they work on the most disadvantaged people who are the most desperate for solutions.

    Personally, I hate those long sales videos that don’t have a timeline. I understand why you explain the “opportunity”, but I’ve seen so many of those videos I rarely need any of the first 1/4 of it. Sometimes I’ll just let them play muted/unwatched until the end and check the price tag.

    Whenever I’m feeling annoyed with IM tactics I go read the “saltydroid” blog.

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    Eric G. Reply:

    I agree with all of that – long sales videos are a pain especially when you’re only interested in about 15 seconds of it.

    I don’t think I’ve ever read the saltydroid blog…I’ll have to check it out. Thanks AJ!

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  11. Hello Eric
    I wish there was a “name and shame’ website that when we get a DUD product and/or person/s we could put our “buyer beware” notice on to warn others.
    (there isn’t one is there??!!)
    I have “been there done that” – like so many others – but now I have a handful of “trusted” people (guess as I’m here that makes you one of them!)that stay on MY value information and genuine product list!
    I notice more and more that two names now appear on the product and its’ launch – I guess this is the “latest trend”?
    I bought one of the “latest and greatest” products (joint product by two guys) and these two guys must lead the field in spam emails – even trying to upsell products that do what their product was supposed to do in the first place!
    I have always believed in the 80/20 ratio and from my experience IM comprises 80%BS peddlers and the other 20% are genuine – my ratio belief is alive and well in the IM field!
    Regards Paul

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    Eric G. Reply:

    Thanks for the comment Paul! I believe there are “name and shame” websites like you described, but you have to be careful with those – some are fake and are just cleverly-disguised affiliate sites. I know many affiliate marketers target the keywords: “Is [insert product name] a scam?” only to jam in their affiliate link and ultimately recommend the product.

    Glad to hear you to consider me a trusted person. :) And I agree, I’ve purchased those IM products before where, after the sale, the product creator spams the hell out of you. Very annoying, but that’s why there’s an opt-out link in the e-mail (at least, there better be!).

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    Paul Reply:

    Hi Eric
    – and to further ‘rant’ these days they are “supercharging’ their prices as well – hardly any $47 anymore it seems to start at $97 and skyrockets from there!
    How about “monthly memberships at “only $67″ or 2 x 6 monthly payments of “you need to get a loan”!
    Or the warm and fuzzy…. “Look this price is soooo low coz I just wanna give back” – bulldust you want us through the first hoop for 2 -4 more expensive upsells – once we’ve taken your rags to riches bait!

    Hit the close “X” and you still get hammered with this special one off reduced price…. followed by a break my arm special price… and that is followed by the price it should have been in the first place!

    I’ll bet my sox that as this price is tumbling down these bandits have got a system whereby the upsell price inside the offer rises in price by the discounted amount – c’mon it’s got to be doable!

    Don’t get me started on the emails that you cannot “unsubscribe from” – some of these “we will never ever honest and truly share your details” must have their fingers crossed behind their backs when writing because how else did “Spam Mail Them Till They Die Inc.” find my details without a “share”?!

    I just report them as spammers to my ISP and that seems to stop it!

    Rant over – thanks for that – I feel better now!!!

    Regards Paul

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    Eric G. Reply:

    Good rant, Paul! :)

  12. I hate the money is in the list emails and the we had a malfunction for the launch emails. I have definitely seen all of these out there. Nice list Eric!
    Tim recently posted… How to handle the DRUM SOLO!

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    Eric G. Reply:

    Thanks Tim!

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  13. @ Tim
    I hear you loud n clear!
    How about launch emails from different people with exactly the same subject message and body content – these ” trained monkeys” can’t even put their own effort into the promo!
    Then of course we have the ” Dear(Fname)” or “your friend spammy thought you would”
    Perhaps I’m just a grumpy ol’ man these days!!
    Keep yourself “clean” Eric – we have people everywhere and we WILL find you if you stray off the straight and narrow!!
    Regards Paul

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    Eric G. Reply:

    Don’t worry Paul, I will remain “clean.” If it ever seems like I’m not, please do call me out on it. :)

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  14. Great information and really good piece of content. actually i just ignore them so the annoying is happens to me.
    Arjun Rai recently posted… Gold Tester

    [Reply]

    Eric G. Reply:

    Thanks for the comment Arjun!

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  15. Some of the internet marketers that kind a annoying is promising you to earn huge income and have a dream lifestyle.
    David recently posted… Catering For Parties

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    Eric G. Reply:

    I agree! It’s much easier said than done…

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  16. I agree with you thats why i directly say to dont disturb me. i will call you when i need you.
    Arjun Rai recently posted… Cheap Boats

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  17. You hit several nails on the head with this post. I fully agree with it, and I actually wrote something similar on my blog, titled “Internet Marketing or Idiotic Marketing?”. I can’t stand IM anymore, full of scumbags, liars and lazy a$$h.les.

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