AdSense Micro-Niche Site Public Case Study – An Introduction (Part 1)

I’m going to start this case study by pointing out the obvious: Making money online with AdSense-focused niche sites is probably one of the oldest methods around.  You can read about it in a million places – much of the information is free, but there are plenty of people looking to make money off teaching you how to create a profitable AdSense niche site.

With that said, I’ve decided to diversify my niche sites a bit, and start creating micro niche sites that are primarily monetized through AdSense.  To kick off this new project, I’ve decided to do one site in a fully transparent way – you will see everything I do and every tool I use.  By the time I’m done, you’ll be able to replicate my process exactly (whether you choose to or not is up to you).

If you want to jump ahead to the other sections of this case study, here are some links:

I already have a few of these sites built, but as you may know, a lot of my sites focus on Amazon’s affiliate program.  While I still think that’s a good way to make money, I’m always looking for new projects and ways to add new streams of income.

Before We Begin: My General Thoughts on AdSense Micro-Niche Sites

AdSense sites definitely have a negative image, in general: crappy design and spun, barely unique content, slapped together with a blanket of ads.  Many of these sites add no value to the internet, which is a disappointing reality.

With Google’s recent changes, do these micro-niche sites in general have a real future, from an SEO perspective? As I wrote about here, I think these sites (when created properly) can “fly under the radar” due to the fact that they target low traffic, low competition keywords.  Now when I say “fly under the radar,” I’m not implying that we’re doing anything malicious or deceptive.

What I mean is, these sites are so insignificant in the grand scheme of the internet that they will often maintain high rankings simply because there is nothing better in the search results (i.e. extremely low competition).  And if there is, the creator of the site didn’t do a good job of making the site or page clearly relevant to the keyword.

Now, don’t take this to mean that these sites will always succeed, or even that they will usually succeed.   There’s no set success rate that I can quote, but it wouldn’t surprise me if 50% or fewer of these sites actually get good rankings and earn enough to be worth the time and money invested.

With that in mind, the reason I like micro-niche sites is because when you do fail, your cost is minimal.  My hope is that by repeating this “exercise,” I’ll become quicker at creating sites and will find ways to reduce costs.

Remember, the ultimate goal is to make money.  In order to do that, however, you still need to create a quality site with unique content.  These aren’t going to be the most glamorous sites that you’ll instantly bookmark, but in my opinion, if the site’s content reasonably addresses and provides accurate information related to the targeted keyword, it adds value to the internet.

My Goal with This Case Study

Because I don’t consider myself a guru or expert internet marketer, it would be silly for me to run this blog as if I’m one.  I’m just like most of you – I have a day job, but I like to work on internet projects like these to build some “side” income that could one day grow into something substantial.

With that said, the purpose of this case study is to show the exact, step by step process used to build a site like this, with nothing left out.  I won’t be shooting video, but I will be using screenshots when appropriate.  If you’re following along and you feel I’m writing about something you already know well, then just skip it and move onto the next section (I won’t be offended).

There’s no one way to do this. There are going to be a lot of steps in this process, many of which you may choose to handle differently.  For example, I may outsource the writing of an article, but you may choose to write it yourself.

Also, I don’t care if this site turns out to be really profitable.  As I said before, micro niche sites can be hit or miss, for a variety of reasons.  I’m more focused on creating a process that can be replicated easily and learning new things along the way.  Realistically, I’ll be happy even if this site only earns $10/month.   The next one may earn $50/month or only $1/month.  Each one will be different, but the key is to keep moving forward and building new web properties.

What about my authority site? Don’t worry, I’m still working on it.  Even though I think authority sites have much greater long-term potential, I still want my portfolio to contain a good amount of micro niche sites too.

What’s Next?

Part 2 will contain what is perhaps the most critical step – Research.   I’ll walk through exactly how I found my keyword and URL (and will reveal it of course).

As I said at the beginning of this post, this isn’t anything new or groundbreaking.  This is just another project, but I’m choosing to show the process in detail, with full transparency.  Feel free to follow along and build your own, or if this is something you’re already an expert with, you can just ignore it. :)

Let me know if you have any questions, and if you’re planning on following along with your own site, feel free to discuss it in the comments!

Twitter Digg Delicious Stumbleupon Technorati Facebook Email
Connect with Eric Gati on Google+.

28 Responses to “AdSense Micro-Niche Site Public Case Study – An Introduction (Part 1)”

  1. Eric, have you disclosed your authority site? Or is it this, your blog? Curious to see how your niche site experiment goes.

    [Reply]

    Eric G. Reply:

    Nope, I haven’t disclosed the details of my authority site yet. Once it’s more developed and matured, I plan on revealing it. Thanks for the comment!

    [Reply]

  2. Really looking forward to this case study Eric. Thanks in advance!
    Dino recently posted… Opportunity & Entrepreneurship

    [Reply]

    Eric G. Reply:

    Thanks Dino! Whether it ends well or not, it’ll hopefully be a good learning experience.

    [Reply]

  3. Hey, Eric
    I’m excited about this series you’re doing – boom or bust. While I’m currently building my authority site, I am planning to add a few microniches to my portfolio as well.
    Looking forward to it.

    [Reply]

    Eric G. Reply:

    Thanks Don, I’m pretty excited too. Best of luck with your sites!

    [Reply]

  4. I’m excited, Eric! AdSense is a great program and my main source of affiliate income. Done right, as you said, micro niche AdSense sites offer huge value to the Internet.
    PPC Ian recently posted… Protecting Your Brand Name From Link Hijacking

    [Reply]

    Eric G. Reply:

    Thanks Ian! I’m hoping to make AdSense one of my main sources of income (as risky as I believe that to be :) ).

    [Reply]

  5. I have a few Adsense sites of my own and reading a lot about it actually since some are making a ton of money doing it.

    I have unique content on the site written by someone from oDesk / Freelancer or iwriter (haven’t tried the last one but looks good).

    I search for a low competition and average payout.

    A word of advice is that you have to look for something which also offers an “action after reading”. One of my sites is doing ok and is ranked well in Google / Yahoo and Bing but because the text is good once you read it, people just x out..

    Some of the themes you can look at are from DoshDosh or the CTR theme from Eppie. Obviously plenty others out there but I switched from the CTR to the DoshDosh theme and I like the ease of it. Others that you can modify easily is the PrimePress theme.

    Good luck!

    [Reply]

    Eric G. Reply:

    Hi Ralph,

    I agree, certain topics and niches will lend themselves to a higher or lower CTR. I think it’s still important that your content answers the user’s question or addresses their issue, but hopefully the ads offer something complementary. It’s no exact science though obviously.

    Thanks for the theme suggestions, I will definitely take a look at those.

    [Reply]

  6. This is going to be a nice subject to follow. I have myself about 30 sites with adsense and doing quite good. Now I am going to focus on keywords and outsource everything else so I can get more webistes up and free some up some time for myself. Even if I spend a part of my adsene money I think this will be the best in the long run. Anyway, I going to follow this project. I hope I can learn something from you.

    Daniel
    Daniel recently posted… Begagnad bilbarnstol

    [Reply]

    Eric G. Reply:

    Thanks Daniel, and it sounds like you’re on the right track. I’m a big fan of reinvesting my earnings into new projects – it’s a great way to continue growing your passive income portfolio.

    [Reply]

  7. Hi Greg – first time on your site. Was reading Pats site and found your link. I like the design of your site and it looks like you really create some great content. I’ll definitely need to check out some more of your articles.

    Btw – good luck with your micro adsense sites. I am in the business too and slowly building sites too. So far so good. Hope the results start to pick up soon.
    Michael recently posted… Galaxy Phone

    [Reply]

    Eric G. Reply:

    Thanks for the comment Michael, I appreciate it. Best of luck to you too!

    [Reply]

  8. I never liked micro-niches, even though I created a lot of them in the past I know hate them. I prefer starting websites that I’m really passionate about, not some boring niche that I know nothing about and I will need to work a lot to get it on the right track.

    [Reply]

    Eric G. Reply:

    I agree, Cristian – micro-niche sites usually aren’t as interesting, however I plan to outsource most of the content, which should help me create them a bit more efficiently. I enjoy doing keyword research and competition research, so this will allow me to spend more time on that.

    [Reply]

  9. Hi Eric…This is not actually my first time to visit your blog but I always want to tell you that you have a good content in your posts…
    Fria recently posted… videos about affiliate program tracking software

    [Reply]

    Eric G. Reply:

    Thanks Fria!

    [Reply]

  10. Can you please make RoI a part of the experiment. It would be great how much money is being spent on the tools used to get the site up and running. At the end of the experiment (if there is an end!), find out the RoI.
    Sarbjit Singh recently posted… MahaTransco Recruitment 2011: Jr. Engineers Trainees

    [Reply]

    Eric G. Reply:

    Great suggestion, that’s something I will consider. While I would include variable costs like domain purchases, backlinking costs and content expenses, I probably would exclude the cost of the tools I use (like Market Samurai) because I purchased these tools to use on a variety of projects and can continue using them “infinitely” on other new projects.

    [Reply]

  11. Really looking forward to this case study. I cant get enough of em. Its how i learn what i do. I’m actually starting a new site myself and its probably like 2 weeks old now so im actually using bmr to build backlinks. since this is a niche site that only requires 10 or less backlinks im going to just use bmr and maby a few articles submissions. Ill follow along and update on my site as well. Sounds fun and i have been wanting to get a blog up for awhile now so that i can document everything i do but i also work a day job and then work on my sites when im off work and have a family so i havnt had to much time to get that started just just yet, but im sure it will come. Anyways, looking forward!
    casey dennison recently posted… How To Install A Submersible Pump

    [Reply]

    Eric G. Reply:

    I love case studies too (both creating them and read others’).

    I’ve never tried BMR before…how is it? I’ve heard good things, but haven’t been willing to invest the money yet.

    Definitely keep posting updates about your sites here – I’d love to read about it.

    [Reply]

  12. Good luck Eric, like many others, I love watching live case study projects. Looking forward to seeing your progress, and hopefully, success!

    [Reply]

  13. Hey Eric,
    This sounds like fun – I look forward to following along for the ride and hope to learn some new techniques.

    [Reply]

  14. I really would like to see the results of your experiment. Like you, I also have a day job and work on my blog before or after work. I will learn a lot from you. Thanks and more power.
    Arsie recently posted… Globe Telecom Releases iPhone 4S Plans and Pricing – FREE on Plan 2499 For iPhone 4S 16GB

    [Reply]

    Eric G. Reply:

    Thanks Arsie – in time, you’ll see the results (I will include it in my monthly income reports). Best of luck to you on your projects!

    [Reply]

  15. Just found this, and so glad I did! Can’t wait to get started.
    Sarah Anderson recently posted… Pumpkin Pie Oatmeal

    [Reply]

    Eric G. Reply:

    Best of luck! :)

    [Reply]

Leave a Reply

*

CommentLuv badge

Subscribe to my awesome newsletter and receive The Ultimate Backlink Tracker for free! (Don't worry, I'll respect your privacy.)



The owner of this website, Eric, is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking http://www.my4hrworkweek.com to Amazon properties including, but not limited to, amazon.com, endless.com, myhabit.com, smallparts.com, or amazonwireless.com.

Loading...
Get my blog posts delivered straight to your e-mail >>
(I'll respect your privacy, don't worry.)