The old saying goes, “the money is in the list.” Frankly, I’ve gotten sick of hearing that over the years. As someone who has a fairly large e-mail list (around 6,500 subscribers), I make very little money with my e-mail list.
In fact, I may even be losing money with it.
Why do I bother keeping a list? Because the benefits generally extend beyond the money. For example, I was able launch The Daily Interview earlier this year and have instant traffic to it, thanks to my e-mail list. It’s a powerful resource to have.
Today, I’m going to talk about something entirely different – a way to make money from your e-mail list right when someone subscribes, and you don’t even have to sell to them.
How You Can Actually Make Money Instantly From a New E-mail Subscriber
One of the great things about running The Daily Interview is that I get to meet and learn about lots of different internet entrepreneurs. One of these entrepreneurs I interviewed – Tim Bourquin – actually had a product that I could use, and I think just about anyone with an e-mail list could too. (Here’s a link to the interview – it’s actually my most popular interview to date.)
It’s called After Offers.
(This is not an affiliate link, nor am I getting compensated for writing this review.)
The basic premise is this: Someone signs up to your e-mail list, and instead of being directed immediately to your “thank you” page, they are prompted to select free guides that might be interesting to them. These free guides are of course lead magnets for other people’s e-mail lists.
If any products are selected, the information the person input to sign up to your list (usually, name and e-mail address) is passed onto the person whose free guide is being requested, and automatically enrolls in that person’s e-mail list. For each guide that is selected, you get paid.
My Experience with After Offers
So far, I’m very pleased with After Offers, and it’s left me wondering why I didn’t know about anything like this sooner. I know people have been sending their e-mail subscribers to landing pages and other targeted pages (which you can still do with After Offers, after they choose their free guides), but I don’t think I’ve ever seen a way to directly monetize your thank you page.
Here’s what it looks like when someone signs up to my e-mail list on My 4-Hour Workweek:
It’s pretty simple. They select guides they want, I get paid per guide they select, and actual owner of the guide gets a new e-mail subscriber.
Setting it up is really easy too. All I had to do was redirect my thank you page to my customized After Offers page (see screenshot below).
This is how it looks set up in my Aweber account. I’m sure you can do the same thing with other e-mail providers as well, as long as they have the ability to pass on subscriber information.
So far, the experience is great. I have After Offers set up both on My 4-Hour Workweek and The Daily Interview, although because My 4-Hour Workweek receives more traffic (and therefore more subscribers on a regular basis), it’s performing a lot better.
Below are my stats for last month (April):
Not bad at all – it basically covers my cost for having Aweber (e-mail marketing tends to get more expensive once your subscriber list reaches a certain point). And May is off to an even better start from what I can tell.
The screenshot above is what you’ll see if you log into your After Offers account – they provide real time tracking of your leads and earnings. Very user friendly. They also provide some analytics, so you can see how many offers a typical subscriber selects, and how your site compares to others in the After Offers network.
(click image to enlarge)
On average, e-mail subscribers select two offers. I’ve been earning $0.50 per offer chosen, which means I probably earn roughly $1 on average from each subscriber that chooses an offer. Again, not bad for simply redirecting my thank you page. It’ll be an easy $40-50 addition to my monthly passive income, and I would expect that to grow once I begin to focus on growing my e-mail list at The Daily Interview.
Is After Offers for You?
There are only a couple drawbacks I can see with After Offers, but ultimately, they aren’t really too negative.
The biggest thing right now is that this may not be for every niche. Currently, I think the offers available are best suited for websites/e-mail lists in the internet marketing or entrepreneurship/business niches. If you run a food blog, you may not be able to use this effectively. I could be wrong about this (perhaps I’m only seeing the offers that are relevant to my sites), but I believe this to be true.
With that said, I think this is a temporary situation. After Offers is a relatively new service, and as they continue to grow, I’m sure they will cater to wider audiences.
The only other negative point is that it’s not currently open for everyone to join. You must fill out a form, and be invited into the program. Honestly though, they are very quick to work with, and I’m confident that if you have a website or blog that fits with their advertisers, you will be up and running in no time. At the end of the day, this is probably a positive thing because it maintains the quality of their service and keeps advertisers happy.
If you want to give it a shot, check out After Offers here.
What do you think about this service? Have you used it before or something similar? Leave me a comment below and let me know what you think. I’m really excited about it, and hope to see my earnings there continue to grow.