5 Awesome Online Businesses and WHY They’re So Successful

Due to my recent string of bad earning months, I’ve found myself looking for a new direction to where I want to go with my online business.  Most of my ideas revolve around creating website content (i.e. traditional blogging for a given niche), but I’m open to exploring other options.

This downturn in my online business has led me to research and explore other online businesses that are currently finding a lot of success. I’m not looking to become a copycat of any sort, but I do think that you can look at any successful business and take away at least a few gems of information that can help you build or improve your own business.

So, I present to you, five online businesses that I’ve decided to take a close look at, and really get to the heart of why they’re so successful.

1) Pinch of Yum (Food Blog)

I stumbled upon Pinch of Yum probably close to a year ago when I was starting up my own food blog.  Normally, food blogs don’t facinate me.  You visit the site, grab whatever recipe you want to try, and you move on.

At its core, Pinch of Yum is just like any other food/recipe blog – there is a good variety of recipes, the food blogger (Lindsay) posts frequently, and there are some very well-done photos.  What makes this blog different than other similar blogs is that she and her husband treat the blog like a business, and it shows.

How it Makes Money

Fortunately, Pinch of Yum publishes monthly income reports, so we can really dig into its income sources.  Last month, the blog grossed over $11,000, which to me seems pretty incredible for a food blog that was started within the past few years.

  • Self-Created Product:  At the head of all the income is money earned from a food photography eBook that Lindsay created – in July, the book brought in $4,614.  Every recipe she creates is a subtle advertisement for her book, because her pictures are so amazing (and they leave you wondering: “How can I take food pictures like that?” if you’re a food blogger yourself).  Because of this, it’s really the perfect product for her blog.
  • Advertisements:  Through a mix of Adsense, BlogHer, and other advertisement sources, she earns nearly $5,000 from advertisements alone.  That’s a hefty sum, and it reflects how much traffic the site receives (last month the site received just over 650,000 visits).
  • Affiliate Income: One thing I found fascinating about Pinch of Yum is that it actually has a component very similar to your average “make money online” blog – they have a section of the site that teaches you how to create your own food blog.  With this, comes affiliate income from hosting, WordPress themes, etc.  This accounted for approximately $1,400 of the income they earned in July.

Why It’s Successful

Most really successful businesses have a USP (unique selling proposition) that sets them apart from other similar businesses.  In this case, I really think Pinch of Yum’s success spawns from the blogger’s consistency (publishing high quality posts 4+ times a week) as well as her personality and the quality of her pictures.

The truth is, most people who read her recipes (myself included), never wind up actually making them.  So why are they so popular? Some people really like pictures of food, and these are high quality pictures that make your mouth drool.  In addition to that, Lindsay’s writing style is enjoyable to read (something you would usually never even care about on a recipe), as she often adds little stories along with the basic recipe instructions.

Key Takeaway: Being persistent (and consistent) with your content and injecting your personality can really go a long way.

2) Tom from Leaving Work Behind (Freelance Writing)

Leaving Work Behind is much more similar to my blog here, in that it focuses on making money online – either through blogging,  freelance writing, or other means.  In this situation, I’m going to focus more on the blogger than the blog itself.

What really interests me about Tom is his success with writing.  As I’ve considered my options for what I can do for my online business, freelance writing is one thing I may dabble in.  I wouldn’t say I have a passion for writing, but I’ve been told by many people that my writing style is fairly smooth and enjoyable (although I’m sure that’s up for debate!).  If I can get into the habit of writing more often, and look to write about topics I enjoy, I think this may be a viable path for me.

How He Makes Money

Tom makes money from a variety of sources, and below you can see a screenshot from his site where he breaks down his monthly income:

Although he hasn’t done too well with his niche/authority sites, he’s done very well with affiliate sales,  selling his own information product, and freelance writing.  Freelance writing is what I want to focus on here, because I think this is his greatest strength as an online business owner.

From what I understand from Tom’s monthly income reports, his effective hourly rate from freelance writing is somewhere in the neighborhood of $150/hour. That’s incredible! With the income he’s been generating from freelance writing alone, he has only needed to write for 2-3 hours per day. That allows him to spend the rest of his time on other projects.

Why He’s Successful

Although you might think his success comes from being some kind of “gifted” writer, that’s simply not it (he openly admits to not being very good at English, and having no prior professional writing experience).

While Tom certainly is a very capable writer, and he’s really good at writing interesting articles, I think his success comes from his hustle and the relationships he builds.  Reading through his income reports and other blog posts, it’s very clear that he’s an extremely hard and dedicated worker.

He has the kind of work ethic where, if he takes on a project, you just know he will find some level of success.  While he has had his share of failures, they have only served to teach him something new, which he can take into his next venture and increase the likelihood of success.

Relationships are also key – because he has forged relationships with many big time sites (such as Flippa and WooThemes), he’s created a never-ending stream of freelance writing work, from clients who continue to utilize his services.

Each existing relationship can be leveraged to a new one, and what you’re left with is a snowball effect of demand for your services.  This is what allows Tom to increase the price of his services and ultimately find greater success.

Key Takeaway:  There’s no substitute for hard work and strong relationships.

3) Spencer’s “Survival Knife Guide” Website (Amazon Niche Site)

I’ve written about Spencer (from Niche Pursuits) on this blog several times, as I’m a huge fan of his keyword research software Long Tail Proand I’ve interviewed him here before too.

The reason I wanted to include his “Best Survival Knife Guide” website (BestSurvivalKnifeGuide.com) on this list was because I wanted to show at least one example of how niche sites can still be effective, successful, and profitable.  Among other successful projects, Spencer has done really well with this site, and has been very transparent about how he built the site and what kind of income it currently brings in.

For those who haven’t visited the site, BestSurvivalKnifeGuide.com is a site that reviews a lot of different survival knives and related products.  Spencer found a really knowledgeable writer to create these articles, and it seems to have worked out really well.

How it Makes Money

Plain and simple, the primary way that this site earns an income is through Amazon’s affiliate program.  Each knife review contains a link to the relevant product page on Amazon, and as you probably know, if the person who clicks on the link purchases anything on Amazon within 24 hours of clicking, the commission goes to the person whose linked they clicked.

Here are the site’s most recent Amazon earnings (for the month of August):

$743.85 is awesome for a niche site that basically has all the work outsourced.  I should also point out that the site’s income has been steadily increasing over the past 6 months, so it’s very likely the trend will continue.

Why It’s Successful

Needless to say, the reason this site is so successful is because it ranks in the top spot on Google for the targeted keyword “best survival knife”, and also ranks well for many other long tail keywords.

How can you rank for so many keywords?  The short answer: Create lots of content.  Each article you write has the potential to rank for multiple long tail keywords,  so it only makes sense that more content = potentially more visibility within the search engines.

Obviously, you don’t want to just throw up content that’s poorly written (or spun/copied), because that’s not going to get you anywhere in the long run.  There’s definitely a balance to strike between quality and quantity, but to the extent possible, you should try to create as much content as you can without sacrificing quality (and this is where outsourcing comes in handy).

Key Takeaway:  Lots of content can often lead to ranking for more keywords, which leads to more traffic and income.

4) GameMaker Blog (Designing Video Games Online)

This one’s a little off the beaten path, but because I wanted to present a fairly diverse set of online businesses that are successful, I decided to explore it.

GameMaker Blog is an information source for those who are involved with GameMaker Studio, a popular video game development tool that allows you to create games for various app platforms (such as the Apple App Store and Google Play) as well as games that can run within a web browser.

The owner of GameMaker Blog, Matthew Bowden, currently makes a living by developing video games on this platform.  You’re probably thinking: “Good for this guy – but I can’t do this, I’m not a computer programmer.

The fact is, he doesn’t have a degree or any formal training in computer programming.  He’s just a guy with a passion for gaming, and using GameMaker Studio, taught himself how to create games that he could eventually sell or monetize.

How He Makes Money

Most of the money he makes now comes from advertisements within the games he develops. One notable success that Matthew had back in July was a game he created in 48 hours – and it went on to earn him over $2,000 within a week.

He also sells an information product (eBook) where he goes into specific detail about how he develops games, and explains how others can do what he does.  I haven’t read it, but I suspect you still need to be somewhat technically savvy to get into this type of work.

Why He’s Successful

You’re probably wondering why I even bothered discussing this online business, seeing as how it’s probably one of the more difficult ones to replicate.

I think a lot of people give up too early in the online business creation process because they don’t believe they have a certain skill or expertise required to be successful.  It’s the reason many people don’t ever even attempt to start a blog or create an information product.

In many cases, people underestimate their capacity to self-teach.  If you don’t know something, research it.  If you can’t do something, work at it until you can.  Breaking through this imaginary barrier may seem scary at first, but once you get to the other side, you wonder why you didn’t do it sooner.

Matthew is successful because he found something he was interested in, taught himself how to do it, and turned that self-taught skill into a successful online business.

Key Takeway: If “not knowing” something is holding you back, don’t let it.  Give yourself the chance to actually learn something new.

5) Entrepreneur on Fire (Podcasting)

Although podcasts are nothing new in today’s internet world, it’s still amazing how people can find ways to innovate.  I first heard about Entrepreneur On Fire when it was featured on a Smart Passive Income podcast, and was absolutely blown away at what this guy (John Lee Dumas) did with his podcast.

Entrepreneur on Fire is a daily podcast that features entrepreneurs from all walks of life, and highlights how their businesses work, how they became successful, and whatever other interesting topics come up.  But let me step back and focus on the word ”daily.”

The fact that one man can produce an in-depth, interesting, daily podcast is incredible, and it’s one of the reasons Entrepreneur on Fire became such a quick success.

How it Makes Money

John currently makes a 5-figure income (per month!) from his podcast, mostly through advertisements played or read throughout the podcast episodes.  I believe that, in most cases, he’s paid from the sponsors based on the number of downloads a particular episode has.  So, as his podcasts become more and more popular, his income will continue to rapidly grow.

The podcast’s site also has a number of affiliate links, so I’m sure he makes a fair amount of income from people clicking through those links and making purchases.

Why It’s Successful

As I already touched upon, one of the biggest reasons this podcast caught fire (pardon the pun) is that John hit the ground running hard.  To put out a podcast seven days a week is extremely ambitious, especially when you hear about how he does it.

John batch-records his podcasts all on one day of the week – that’s seven (or sometimes eight) recordings produced in one day.  Even though he works his ass off during this one day, it frees him up for the rest of the week to do other important tasks, like promote his podcast and be a guest on other popular podcasts.

Much like Pinch of Yum, consistency and persistence pays off big time here.  But even more powerful than simply working hard is working smart.  By grouping similar tasks in a specified period of time (i.e. “batching”), he’s more efficient and can accomplish a lot more.

Key Takeaway:  Work smarter, not harder.  Use batching to create efficiencies and free up valuable time.

That’s All!

Hopefully you’ve been able to takeaway some valuable lessons from these five successful online businesses – I know I have.  It’s funny; whenever you really boil down why someone is successful, it almost always turns out to be something so simple.

Most of us know what it takes to succeed, but the challenge often comes with execution (followed by distraction).

What do you think about these online businesses, and what are some successful ones that you’ve learned from?  Leave a comment below!

Also, if you found this article interesting at all, please give it a share on Twitter or Facebook.  Thanks!

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46 Responses to “5 Awesome Online Businesses and WHY They’re So Successful”

  1. Great roundup! I always find it inspiring to see what other people are doing. I am especially impressed with Pinch of Yum. Not many food bloggers are good at monetization.
    Casandra Campbell recently posted… Where to Get Social Media Statistics

    [Reply]

    Eric G. Reply:

    Thanks Casandra! Yes, what Pinch of Yum has been able to do is very impressive. Something we could all hope to achieve someday!

    [Reply]

  2. Hi Eric,
    I haven’t heard of Pinch of Yum, but I am always happy to find new, interesting websites.
    John Lee Dumas is really impressive. I find it absolutely inspiring what he accomplished in such a short time.
    Thanks for the great post!

    [Reply]

    Eric G. Reply:

    I know, Entrepreneur of Fire really is an incredible business idea, with flawless execution. Thanks for the comment, Alex.

    [Reply]

  3. It’s nice to see examples of people having success online. Often its hard to see who’s pretending and who is actually making money, or if it’s a large company behind a site.

    [Reply]

    Eric G. Reply:

    I agree – thanks for the comment, Tyler.

    [Reply]

  4. Thanks for this post it was really well written and reminds me that it is important that I keep my mind wide open for ideas and opportunities. Consistency seems to be the common thread in every example – save Spencers knife blog, but everyone should be aware of his consistency in creating more and more blogs.

    [Reply]

    Eric G. Reply:

    Thanks Jon – yes, consistency seems to be what most successful businesses have in common.

    [Reply]

  5. Hi Eric,
    Excellent roundup of how people succeed on web. Their success if certainly motivating. A great lesson to persist in our efforts and never give up.
    Keep it going Eric!!
    Thomas recently posted… Rainbow Vacuum

    [Reply]

    Eric G. Reply:

    Thanks Thomas!

    [Reply]

  6. I was glued to Freelance writing, food blog and Entrepreneur on Fire (Podcasting).
    On Odesk.com and elance.com, they are lots of offers awaits you. You can apply to them by giving your brief background and why they will choose you. All in all, these 5 online businesses will surely help you become successful, only if, you are good at it.

    Metz-kingged.com contributor
    http://www.kingged.com/5-awesome-online-businesses-and-why-theyre-so-successful/

    [Reply]

    Eric G. Reply:

    Thanks for the comment, Metz. I know Odesk and Elance offer some pretty good freelance writing opportunities. I think the biggest challenge is becoming established, so that you’re actually selected for the projects that are out there.

    [Reply]

  7. There is a common thread running through all of these great examples. Each one features someone who has specialised and devotes all their time to one idea. They have found an idea and worked on it, expanded it, developed more income possibilities and stuck with it.
    Too many of us, myself included, have 4 or 5 different projects on the go at any one time. My take away is to narrow my focus and then stick with *one* idea.
    Philip Turner recently posted… The Secret to Business Success – 4 Ideas More Important than Money

    [Reply]

    Eric G. Reply:

    I agree, Phillip – I’m also guilty of spreading myself too thin. It’s so easy to get distracted by a new idea. But yes, it seems like if you really want to be successful, you have to have a narrower focus.

    [Reply]

  8. Spencer has done a great job on his niche website and it is a good example of how much revenue a niche site can generate.

    The content is good, but to comment on your question: “How can you rank for so many keywords? The short answer: Create lots of content.”

    This is one answer, but lots of content does not get you the rankings and traffic that this site has.

    This site ranks so well because it has over 11,000 back-links from 259 different domains.

    90% of the anchor text in the links is “best survival knife” which is why it ranks so well for its main keyword.

    As you can see on this blogroll: http://www.xc5168.com/, one the links to this niche site appears here. (Could be viewed as a spammy link)

    When you build a niche site like this you have to be careful that your SEO doesn’t look unnatural or everything can disappear overnight. I should know!
    Mark McKnight recently posted… Revealed: The Top 3 Link Building Methods In 2013

    [Reply]

    Spencer Reply:

    Hey Mark, thanks for the kind words.

    Just wanted to clear up why I have so many links. I didn’t build those links and don’t want them. They are spammy indeed and don’t help. I was targeted by someone trying to do negative SEO

    I’ve written about this on my blog quite a bit. You can read here: http://www.nichepursuits.com/is-my-niche-site-a-victim-of-negative-seo/

    and how Google thankfully has devalued those links here: http://www.nichepursuits.com/i-got-an-unnatural-links-warning-new-manual-spam-actions-viewer/

    I would NEVER recommend anyone build that many links or use their anchor text that much. Unfortunately for me, I run a public blog and someone tried to take down my site. Luckily my site is still doing well, thanks to Google devaluing those spammy links.

    Thanks for the mention Eric!
    Spencer recently posted… How to Get Valuable Expired Domains Today: Announcing the Niche Pursuits Domain Auction!

    [Reply]

    Eric G. Reply:

    No problem! Thanks for addressing Mark’s comment.

    [Reply]

  9. That’s a great list.

    I’ve been trying my hand at freelance writing after reading Tom’s blog. I’m no where near $150 an hour but am going ok from it.

    Its not at all passive so has its downsides
    though.

    Joe
    Joe recently posted… Monthly Income Report: July 2013

    [Reply]

    Eric G. Reply:

    Thanks for the comment, Joe – I imagine it’s pretty tough to reach that $150/hour mark, but it’s a nice goal to work toward.

    [Reply]

  10. Excellent group of examples here. There was just the one website that was new to me – the knives one.

    I love that these people followed through with their passion and the results speak for themselves.

    I wish the same for all of us on this online journey. Thanks for putting this together Eric.
    Victoria @ My Daily Cuppa recently posted… Weekly Roundup Vlog – A Fantastically Productive Week and Birthday Wishes To My Good Friend

    [Reply]

    Eric G. Reply:

    Thanks Victoria, and best of luck to you.

    [Reply]

  11. Eric,

    I’m writing to you from Vienna, Austria, which is week 7 of my 3.5 month trip throughout Europe. I am originally from New York City.

    Anyhow, I loved this blog post of yours. I have received your emails for a couple years now, but never put in the time to read your content. Nonetheless, I’m happy I discontinued that trend.

    Cheers,
    Noah

    [Reply]

    Eric G. Reply:

    Thanks Noah – I’m glad you decided to read this one. :)

    [Reply]

  12. Eric, this is one of the best posts I’ve seen from you in awhile. Very useful! Thanks!
    Mike recently posted… Learning (Again) to Focus

    [Reply]

    Eric G. Reply:

    Thanks Mike! (And sorry for the delay on replying to you here – this comment somehow got caught up in my spam filter.)

    [Reply]

  13. Hey Eric,

    Thanks so much for mentioning Pinch of Yum. We really appreciate the kind words. I read your post out loud to Lindsay last night. We both felt really honored. :)

    I’ve been to your blog a few times before so it was fun to land on a familiar site.

    Thanks again Eric!
    Bjork recently posted… Healthy Jalapeño Sweet Potato Chicken Chili

    [Reply]

    Eric G. Reply:

    Thanks for stopping by to comment, Bjork. Big fan of Pinch of Yum! Every since you guys temporarily moved to the Philippines, my fiance (she’s Filipino) and I were hooked.

    [Reply]

  14. Great post Eric! Apart from Entrepeneur on Fire (which I discovered the same way you did), I’ve never heard of any of these blogs. The one thing I noticed is that they all have very simple, clean blogs (most particularly Pinch of Yum). Great design stuff to take away from these sites. Hope to see more posts like this. Cheers!
    Srdjan @ Bloom to Fit recently posted… Perfect Warm-up Series: How to Construct Your Very Own Perfect Warm-up Routine

    [Reply]

    Eric G. Reply:

    Thanks Srdjan – you’re right about the design of these blogs. Seems like clean and simple can really work!

    [Reply]

  15. I love this round-up. I have actually been following four out of the five myself. Lindsay and Bjork are amazing, I have made a few of their recipes even! I think I would have suggested to them after the initial wave from their ebook dies off, I would start an affiliate program for it, and give 75-100% of it back to their affiliate, just to add to their list.

    Tom Ewer is also someone to follow, but I do believe that he is putting a lot of the freelancing aside for a bit, to concentrate on other projects. He was recently named in ProBlogger’s top blogs to follow.

    Spencer is someone I follow to the grave, he is upfront and I love reading his stuff. Can’t wait to really dive into his teaching a total newbie how to do what he does. He is right up there with Pat Flynn in my honest opinion.

    I never actually heard of Matthew Bowden, but his name does sound familiar. Thank you for pointing me in his direction.

    And John… wow I love his stuff. It is one of the things that I listen to DAILY. It is unbelievable how he did this all in the amount of time he has.

    There is a “couple” of people I would like to point to, that adds to this list.

    Jeff Rose and Mandy Rose

    This is a married couple that each have their own blogs, then a joint one. Jeff runs a Personal Finance blog Good Financial Cents, and just released his first book. Mandy runs a mommy blog, House of Rose.

    Besides all of this, Jeff has a niche site that brings in bank. The one they run as a couple, Dollars and Roses(I love this name) doesn’t make that much money, since they haven’t concentrated on it yet(I believe this is about to change) since Jeff was concentrating on his book release. But they did just start a podcast.

    I believe these two are the ones to look for in the upcoming year!

    [Reply]

    Eric G. Reply:

    Thanks Jim – I agree with everything you said. And I will check out those other blogs you mentioned.

    [Reply]

  16. Hadn’t heard of any of these blogs, but I’ve opened 3 of them in new tabs to look at them in more detail.

    Consistency, an open mind, offering value and the willingness to keep learning are the major takeaways for me from your article. Kind of common sense, yet so easy to forget. I just wrote them down on a sticky note and added it to the wall in front of me (next to a bunch of inspirational quotes, so it’s in good company ;-) )

    Thanks for another great post!
    Nadia recently posted… 30 Day PLR Store Challenge Day 15 and 16

    [Reply]

    Eric G. Reply:

    You’re right, Nadia – it’s amazing how easily the “common sense” things are forgotten. Thanks for the comment! :)

    [Reply]

  17. I don’t believe that Spencer Haws site is making money for the reasons that you have stated alone. I have poured over his site and found that he’s spent an incredible amount of time generating back-links. If you look at the site’s Alexa rating it’s sub 40k, with hundreds of back-links. I’ve checked many of these.

    Spencer obviously has SEO figured out pretty well, else he wouldn’t have been able to create LTP. I’m impressed with the site, that it makes money so well, but I don’t think it’s because of the content.
    Wes recently posted… Google Drive Tutorial: Google Docs (part 4)

    [Reply]

    Jim Reply:

    Did you note Spencer’s reply in the comments of this post? He stated that he has a few hundred spammy backlinks that he didn’t want or put up himself.

    [Reply]

    Wes Reply:

    Aye Jim, I acknowledge that Spencer has noted the “spammy” links. None of the links that I checked were from anyone but Spencer himself. I followed only the links where he went to a site and commented on the site, leaving his own name and backlink.

    Spencer even says that this is one of his techniques in drawing Google’s attention to the site. I’m sure that he would say that it is a method that he uses. Of course there are spammny links (even my sites get them).
    Wes recently posted… Interim Post: Vacation Edition

    [Reply]

  18. In as much as we don’t blog for money, I have picked up a couple of things from how these successful people blog. Bottom line, hardwork, being persistent and good content should do the trick. Thanks for the post.

    [Reply]

  19. Thanks for sharing these few successful people. I’ve personally follow Spencer, and he’s great!

    His niche sites are so far the best. Fast and aggressive.

    Keep coming more ….
    Jawbone Up recently posted… How Does Jawbone Up Track Sleep

    [Reply]

    Eric G. Reply:

    Thanks for the comment Jawbone!

    [Reply]

  20. Hey Eric

    A really in depth view of some highly successful businesses. I like the way you have listed how much they make. Some day your website will earn as much as these websites!
    Imran Ali recently posted… Top 50 Motivational and Inspirational Quotes That will Make you Change the Way you Think

    [Reply]

    Eric G. Reply:

    Thanks Imran!

    [Reply]

  21. Wonderful roundup! It’s really nice to see people who have successfully doing online business. Hope you will also get success.

    [Reply]

    Eric G. Reply:

    Thank you!

    [Reply]

  22. Hi Eric,

    I just wanted to say thank you for mentioning my website, Game Maker Blog. I actually have another blog called Touch To Start (linked in my name above), which is the hub of my monetization efforts, but both sites do contribute to my overall business.

    What I love about game development is that you are constantly creating products, and that means you have plenty of opportunities to monetize your work (through direct sales, licensing, advertising, in-app purchases, and more.)

    You don’t need a degree or programming skills to make video games either. Engines such as GameMaker Studio, Construct 2, and Unity all offer a painless introduction to game development.

    I started using GameMaker at age 13 with no programming skills whatsoever, and 8 years later I’ve built a successful online business out of it and learned so much along the way. If you have a passion for something anything really is possible.

    Thanks again Eric, and best of luck with your own blog!
    Matthew Bowden recently posted… Website Update

    [Reply]

    Eric G. Reply:

    Hey Matthew, thanks for stopping by to comment. I love what you’ve done with game development, especially considering you started without programming skills. Keep it up, and best of luck in the future.

    [Reply]

  23. hi Eric,

    Great post and nice list of great website with analysis too.

    thanks for sharing and keep posting.
    diwaker recently posted… What would I say? on Facebook

    [Reply]

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