Bringing Niche Sites Back from the Dead, Part 2 [Case Study Update]
As promised, I’m going to periodically update the progress of my case study as I attempt to bring a few of my niche sites “back to life” (you can read part 1 where I explain everything here). [Warning: This is a very short post!]
So far, it looks as if things are going well. It’s always difficult to tell if changes are a result of efforts that I’m making, or some external forces (like Google algorithm changes). Here’s a quick look at the improvements over the past couple of weeks.
Here’s what my rankings looked like before I started this little experiment:
I haven’t yet completed all the tasks I wrote about in part 1 of the case study - remember, good SEO is often slow SEO. In my original post about this experiment, I did receive a lot of criticism, and for good reason.
Here is part of one of the comments I received:
There are a lot of great points here (and this isn’t even the entire comment), and if you want to see my response (along with some other great discussion in the comments), head back to the original post and check them out.
My plan of attack with this experiment really doesn’t involve me spending a lot of time on it – at least, not all at once. It’s something I may spend 10 minutes on each day in the morning while I drink my coffee, before I head out to work.
Most of my time (and it really hasn’t been a ton of time yet) is spent working on what I believe will be real assets to my business. I’ve got one authority site in the works that I’ve been working on little by little for the past few months, and I have another idea for a site that I think could be huge, because of how passionate I am about the subject/niche. It’s something I could see turning into a real business (going way beyond posting articles that other people have written).
I’m trying not to spread myself too thin though, so that idea will have to wait until I finish up my current projects and determine whether or not I think they will go somewhere worthwhile.
Anyway, let’s take a look at the rankings as of today:
As you can see, the results are pretty mixed, but I’m happy with them so far. Although two sites declined slightly (and when sites are that far down in Google, minor movements – positive or negative – don’t really mean much), one site has shot back up in the rankings. Site #2 went from 74 to 11, so now it sits right at the top of page 2 for its target keyword.
That’s all for now – stay tuned for another update, probably in a couple of weeks.
Have you been able to improve your rankings after the Penguin update? What’s been working (or not working) for you?