Ever since Google rolled out its recent Panda and Penguin updates, the internet marketing world has been scrambling for new strategies, both with SEO and content creation. The wildly popular mini niche sites are quickly becoming a thing of the past as website creators turn their attention toward something that is seemingly more stable: “authority” websites.
The term “authority site” can mean a lot of different things depending on who you ask, but the one element that we can all agree on is more content. It’s difficult for a 5-10 page site to be an “authority” on a given topic, which is why people tend to equate more content with more authority (although this isn’t always true). There has to be a quality element as well, but that’s a lot more difficult to quantify.
For some of us, creating lots of content on a regular basis isn’t easy. And if you’re like me, you like to work on multiple projects simultaneously, which makes it even more difficult to push out fresh content on a regular basis. For one of my authority sites, I’ve found a way to get a lot of free, unique content so that if there are weeks where I don’t have the time to write an article (or simply don’t feel like it), I have options. Don’t worry, I’ll explain.