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What To Do With Your Niche Sites Once You’ve Given Up On Them

Given all the changes with Google’s algorithm (Panda and Penguin, the animals we love so affectionately) and the seemingly common AdSense account bannings, it appears the future value of niche sites has never been more questionable.

As I’ve said multiple times (more recently here), I don’t think mini niche sites are dead, but we can’t ignore the fact that it has become more difficult to succeed with them for most people.

And let’s face it – they’re not for everyone.  With my renewed focus on authority sites, I’ve decided to give up on my mini niche sites aside from a small handful that still earn some money.

In other words, I’m not planning on renewing the domains – the sites will eventually die off within the next 6 months.  I feel bad letting all of that work go to waste (especially the content).  After all, maybe the site itself has no value, but the content should still be usable somewhere, right?

That’s what I want to address today – what to do with your niche site’s content after you’ve given up on the site.

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Ranking on Page 1 of Google…Without Doing Anything

I realize the title of this post sounds like I’m about to try and sell you a product…the good news is, I’m not! I actually just wanted to share with you a quick story about how one of my niche sites landed on the first page of Google and received an ad click without me doing much of anything.

Although I uploaded a WordPress theme and added my usual plugins, this site was ranking on page 1 before I even added the content.

While you can’t plan for this in any way, I thought it might be interesting to take a deeper look at this site and the keyword that it targets to see if we can learn anything…

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AdSense Micro-Niche Site Public Case Study – Where Do We Go From Here? (Part 6)

Although this case study seems complete (the site is currently on page 2 for its targeted keyword, but on page 1 for secondary keywords), it’s actually just the beginning.  The purpose of this case study was not just to create one stand alone project.  After all, what good is one micro-niche AdSense site that will probably never earn more than $50 in a given month?

The exciting part of this case study was not the case study itself – I know it was helpful to a lot of people out there, based on feedback I received, but the excitement is yet to come.  This case study was merely a springboard to much greater things and hopefully positive learning experiences.

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AdSense Micro-Niche Site Public Case Study – SEO / Backlinking (Part 5)

As I’ve mentioned in the past, I think this is the most important step of the process. Despite all other efforts, if people can’t find you on Google, your micro-niche site is destined to be a failure.  Search engine optimization (SEO) is merely the process of tweaking a few things on and off your site so that Google views your site as more relevant for a particular keyword or keywords.

On-site optimization, although important, is easy (especially with various WordPress plugins out there).  Off-site optimization (primarily building backlinks) is more time consuming, and probably what will make or break your site’s rankings on Google.  In this section of the case study, I will show you what I’ve done with my site’s SEO.

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AdSense Micro-Niche Site Public Case Study – Content & Ad Placement (Part 4)

Now, we’re finally getting to the meat of the project!  Aside from traffic (which we’ll get to in the next part of the case study), content and ads are going to be the key ingredients to making money with an AdSense micro-niche site.

In this section of the case study, I’m going to walk through how I create my niche site content, including where my ideas come from and how I outsource the creation.  Once the content is added to the site, I work on ad placement, a critical task in optimizing the earning potential of a niche site.

Let’s get into it!

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AdSense Micro-Niche Site Public Case Study – Setup, Configuration, & Design (Part 3)

Now that I’ve gone through the introduction and discussed how to research your niche site’s target keyword, we’re going to dig into some more detail with regards to how to set up and configure your site.  This is an area where there are many options and many right ways of doing it.

It’s important that you don’t get too caught up in any one particular detail – I know I’ve spent hours trying to tinker with one element of a site’s design, when ultimately, it’s not where I should initially focus my time.  There will be plenty of time to tweak the details once you’re up and running, and receiving real traffic (which is the right time to worry about little details).

Anyway, let’s dive in!

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