Crafting an Effective Content Strategy [Authority Site Duel]
Content strategy is all over the internet. It seems like bloggers collectively have written enough words on the topic to wrap the globe 10,000 times.
Rather than spew some of the same content creation “theory” that you likely already know (although I’ll be honest – there will be a bit of theory sprinkled in here), I’m just going to dive into telling you exactly what I’m doing for my authority site, and why I think it’s going to be effective.
Getting into the Rhythm
When it comes to producing content for an authority site, I believe rhythm is important. By rhythm, I mean having some kind of systematic frequency that you publish new posts.
I’m not going to tell you that you need to post three times per week or once per week – it almost doesn’t matter, as long as you’re being somewhat consistent and productive. More content is usually better, but not at the cost of quality.
The real beauty in finding your rhythm is that you feel obligated to stick to it. On this blog (My 4-Hour Workweek), for example, I’ve posted once per week almost every week for the past 2+ years. It’s something I’ve gotten used to, but more importantly, it’s something regular readers are expecting.
On my authority site, I’m aiming for posting twice per week (typically Mondays and Wednesdays or Tuesdays and Thursdays).
Defining Your “Core” Content
The niche you’re in will help you define what type of content you’re going to be posting on a regular basis. After all, if you just published articles about random topics, you likely wouldn’t be able to build a real following even though you might receive a lot of search engine traffic. Your core content will be what makes your site stand out.
For my site (Slow Carb Diet Experiments), the core content is the recipes. Although I will also write about dieting and fitness, the recipes are what will make my site stand out. There are literally thousands of blogs that can tell how you to lose weight and exercise, but my recipes are unique and written specifically for people on the slow carb diet.
I’ll be posting this content on a weekly basis.
Applying the “Income Report” to Other Niches
I doubt if Pat Flynn (from Smart Passive Income) invented the blogger income report, but he’s definitely the one who made it popular and now a widespread practice in the “make money online” community/blogosphere.
There’s something about the transparency of an income report that makes it so interesting to read. I love reading other people’s income reports, even if they are new bloggers who are only earning a few dollars a month. There’s always some educational value when you can peak behind the curtain and see exactly how someone made their money (or why they didn’t make much money).
With that said, you obviously can’t do an income report in most niches, because it’s not relevant. If someone comes to my site to read a recipe, they probably aren’t going to be interested in seeing how much my site made from Amazon’s affiliate program.
Here’s where we need to get creative: What kind of regular, relevant status or update report can you produce?
For Slow Carb Diet Experiments, it was natural for me to document my progress with the slow carb diet. This is the other big piece of my content strategy: weekly diet progress reports.
I document my weekly progress with all the relevant numbers (weight loss, changes in measurement, body fat %, etc.) along with writing about struggles I’m having or things that are working.
Uncover Potential Earning Opportunities
Much like with income reports, there’s an opportunity with these reports. You’ll notice most bloggers’ income reports contain affiliate links, and these other reports don’t have to be much different.
On Slow Carb Diet Experiments, for example, as I write about my results and some of the exercises I’m doing, I include Amazon affiliate links to some of the equipment I use. Nothing sells better than showing your actual results from using a tool or service, so take advantage of this if it’s applicable to your site.
There’s More to Like…
One more reason why I like having a regular report: It gives you regular content that you can produce almost effortlessly. Your “core content” may be time consuming, requiring research or deep thought, but your “income report”-type content will practically write itself, as you report and comment on things that have already happened.
Okay, one last reason: People LOVE it. Your readers, almost regardless of niche, crave real results. Hopefully your authority site aims to solve a problem, and anytime you are solving a problem, you should take advantage of the opportunity to show real life case studies with data-filled progress reports.
Again, this won’t apply to all niches, but I’m willing to bet it applies to more than you think.
I’m confident that this two-prong approach (recipes and progress reports) will keep my site growing steadily for the foreseeable future. I may need to tweak things here and there, but this is a formula I think I can stick with for a long time.
What’s your content strategy like? What are some examples of “income report”-type content for your niche? I’d love to hear about it in the comments,