How to Get FREE Unique Content for Your Authority Site
Ever since Google rolled out its recent Panda and Penguin updates, the internet marketing world has been scrambling for new strategies, both with SEO and content creation. The wildly popular mini niche sites are quickly becoming a thing of the past as website creators turn their attention toward something that is seemingly more stable: “authority” websites.
The term “authority site” can mean a lot of different things depending on who you ask, but the one element that we can all agree on is more content. It’s difficult for a 5-10 page site to be an “authority” on a given topic, which is why people tend to equate more content with more authority (although this isn’t always true). There has to be a quality element as well, but that’s a lot more difficult to quantify.
For some of us, creating lots of content on a regular basis isn’t easy. And if you’re like me, you like to work on multiple projects simultaneously, which makes it even more difficult to push out fresh content on a regular basis. For one of my authority sites, I’ve found a way to get a lot of free, unique content so that if there are weeks where I don’t have the time to write an article (or simply don’t feel like it), I have options. Don’t worry, I’ll explain.
You Already Know About Guest Posts
If you’ve followed blogging/internet marketing for longer than 10 minutes, you’re familiar with guest posts. It’s fairly simple: You have a blog that has an audience, and other people want to get in front of that audience. So, they write a post for your blog, and it’s a win-win situation – they get a link back to their site on your blog, and you get free content.
I didn’t write this post to simply tell you to go out an solicit guest posts. Furthermore, it’s not that easy. What if you have a blog that no one really reads yet? It’s probably going to be difficult to find people who actually want to spend the time to write a guest post for your blog. And to find people to write guest posts on a regular basis…well, that would probably require just as much effort as writing the content yourself.
Here’s the Solution I Found
Although my authority site does receive traffic and has a decent Twitter following (over 2,000 real followers - and I’ll explain in a later post how I obtained those), it’s by no means popular, and still has a PageRank of 0.
Not too long ago, I stumbled across MyBlogGuest. [This isn't an affiliate link, and I'm not getting compensated in any way to write about them.] It’s a free service that connects guest authors with blogs in many different niches.
They make their money from the writers. If you wanted to write guest posts for other blogs on MyBlogGuest (mainly to receive backlinks and possible traffic), you would need to pay for a subscription. However, if you’re just looking for content to publish on your own blog, it’s free. And that’s what I use it for.
How It Works
The Article Gallery
Once you’ve signed up and set up your profile, you’re able to browse the “Article Gallery” by category/niche and preview different articles. Here’s what the Article Gallery menu looks like:
Let’s say you had an authority site about dogs and wanted to browse the Pets category, here’s an article you might find:
As you can see, there’s the article’s title, a brief description of the article, how many words it has, and other relevant information. If you click on the Preview link, you can see the first paragraph and the author’s byline (with link) to see if it’s the type of writing style that you wouldn’t mind having on your site.
You’ll also notice there’s a spot for Number of Offers where it displays “0-5″. I typically will only make an offer to a site that has 0-5 offers, because those are the ones where the author is more likely to accept your blog. When there’s more than 5 offers, you’re competing against more blogs (obviously).
If you have a really strong authority site that you think could beat out most competition, feel free to go for the articles that have more offers. It also doesn’t cost you anything to make an offer, so you can really do whatever you want here.
Making an Offer
Although MyBlogGuest is completely free to use if you’re the one publishing the articles on your blog, you still need to give the author a compelling reason to choose your blog. After all, the author has presumably spent a decent amount of time crafting this guest post, and doesn’t just want it to wind up on a spammy blog that won’t bring any value to their site.
If you have a newer site, there are a couple things you should before attempting to get free articles from MyBlogGuest:
1) Make sure you’ve written some content on your blog so that the site looks substantial – No one really wants to “waste” their guest post on a brand new blog with no content. Spend a few days or weeks building up some of the initial content so that the site doesn’t look bare.
2) Make sure your design is at least somewhat attractive – If you use a standard WordPress theme with ads in every possible spot, it may not look too enticing to a potential guest author. If you’re truly creating an authority site, it needs to look like one.
How to Get Someone to Accept Your Offer
Most guest authors are familiar with metrics like PageRank, so if you have a site that is PR1+, the site will somewhat “speak for itself” when it comes to looking appealing to a potential guest writer.
Even if your site has an established PageRank (and especially if it doesn’t - i.e. PR 0 or N/A), you still want to do everything you can to have a compelling reason for an author to choose your blog. MyBlogGuest allows you to write a brief paragraph when you make an offer, which is your time to really sell your blog as best as you can.
Here’s a sample of what I’ve written before:
Hello, I run a [name of niche] blog that I think would be excellent for this article. The site has a great social media presence with over 2,000 Twitter followers and traffic that has been increasing on a daily basis. If you select my blog, I will be happy to post your article with up to 2 links in the author byline. Thanks!
You can certainly add more things in there, provided they are true (such as pointing out that your site has a good ranking for a particular keyword, or anything else that’s positive).
What Do You Think?
For an authority site to be a true authority site, you will probably want to have a lot of control over the site’s content (and probably write a lot of it yourself). Even so, it’s nice to be able to take a few days or weeks off by publishing these guest posts, which allows you focus on other projects while still continuing to add content. MyBlogGuest is a great way to do that.
What do you think about this source of free content? Have you used it (or something else similar) in the past? Let me know in the comments!
[Note: At the time this post is published, I will be on vacation (I'll tell you all about it in my next income report), so it may be a little while before I'm able to respond to any comments.]