How to Get FREE Unique Content for Your Authority Site

Ever since Google rolled out its recent Panda and Penguin updates, the internet marketing world has been scrambling for new strategies, both with SEO and content creation.  The wildly popular mini niche sites are quickly becoming a thing of the past as website creators turn their attention toward something that is seemingly more stable: “authority” websites.

The term “authority site” can mean a lot of different things depending on who you ask, but the one element that we can all agree on is more content.  It’s difficult for a 5-10 page site to be an “authority” on a given topic, which is why people tend to equate more content with more authority (although this isn’t always true). There has to be a quality element as well, but that’s a lot more difficult to quantify.

For some of us, creating lots of content on a regular basis isn’t easy.  And if you’re like me, you like to work on multiple projects simultaneously, which makes it even more difficult to push out fresh content on a regular basis.  For one of my authority sites, I’ve found a way to get a lot of free, unique content so that if there are weeks where I don’t have the time to write an article (or simply don’t feel like it), I have options.  Don’t worry, I’ll explain.

You Already Know About Guest Posts

If you’ve followed blogging/internet marketing for longer than 10 minutes, you’re familiar with guest posts.  It’s fairly simple: You have a blog that has an audience, and other people want to get in front of that audience.  So, they write a post for your blog, and it’s a win-win situation – they get a link back to their site on your blog, and you get free content.

I didn’t write this post to simply tell you to go out an solicit guest posts.  Furthermore, it’s not that easy.  What if you have a blog that no one really reads yet?  It’s probably going to be difficult to find people who actually want to spend the time to write a guest post for your blog.  And to find people to write guest posts on a regular basis…well, that would probably require just as much effort as writing the content yourself.

Here’s the Solution I Found

Although my authority site does receive traffic and has a decent Twitter following (over 2,000 real followers - and I’ll explain in a later post how I obtained those), it’s by no means popular, and still has a PageRank of 0.

Not too long ago, I stumbled across MyBlogGuest.  [This isn't an affiliate link, and I'm not getting compensated in any way to write about them.]  It’s a free service that connects guest authors with blogs in many different niches.

They make their money from the writers.  If you wanted to write guest posts for other blogs on MyBlogGuest (mainly to receive backlinks and possible traffic), you would need to pay for a subscription. However, if you’re just looking for content to publish on your own blog, it’s free.  And that’s what I use it for.

How It Works

The Article Gallery

Once you’ve signed up and set up your profile, you’re able to browse the “Article Gallery” by category/niche and preview different articles.  Here’s what the Article Gallery menu looks like:

Let’s say you had an authority site about dogs and wanted to browse the Pets category, here’s an article you might find:

As you can see, there’s the article’s title, a brief description of the article, how many words it has, and other relevant information. If you click on the Preview link, you can see the first paragraph and the author’s byline (with link) to see if it’s the type of writing style that you wouldn’t mind having on your site.

You’ll also notice there’s a spot for Number of Offers where it displays “0-5″.  I typically will only make an offer to a site that has 0-5 offers, because those are the ones where the author is more likely to accept your blog.  When there’s more than 5 offers, you’re competing against more blogs (obviously).

If you have a really strong authority site that you think could beat out most competition, feel free to go for the articles that have more offers.  It also doesn’t cost you anything to make an offer, so you can really do whatever you want here.

Making an Offer

Although MyBlogGuest is completely free to use if you’re the one publishing the articles on your blog, you still need to give the author a compelling reason to choose your blog.  After all, the author has presumably spent a decent amount of time crafting this guest post, and doesn’t just want it to wind up on a spammy blog that won’t bring any value to their site.

If you have a newer site, there are a couple things you should before attempting to get free articles from MyBlogGuest:

1) Make sure you’ve written some content on your blog so that the site looks substantial – No one really wants to “waste” their guest post on a brand new blog with no content.  Spend a few days or weeks building up some of the initial content so that the site doesn’t look bare.

2) Make sure your design is at least somewhat attractive – If you use a standard WordPress theme with ads in every possible spot, it may not look too enticing to a potential guest author.  If you’re truly creating an authority site, it needs to look like one.

How to Get Someone to Accept Your Offer

Most guest authors are familiar with metrics like PageRank, so if you have a site that is PR1+, the site will somewhat “speak for itself” when it comes to looking appealing to a potential guest writer.

Even if your site has an established PageRank (and especially if it doesn’t - i.e. PR 0 or N/A), you still want to do everything you can to have a compelling reason for an author to choose your blog.  MyBlogGuest allows you to write a brief paragraph when you make an offer, which is your time to really sell your blog as best as you can.

Here’s a sample of what I’ve written before:

Hello, I run a [name of niche] blog that I think would be excellent for this article. The site has a great social media presence with over 2,000 Twitter followers and traffic that has been increasing on a daily basis. If you select my blog, I will be happy to post your article with up to 2 links in the author byline. Thanks!

You can certainly add more things in there, provided they are true (such as pointing out that your site has a good ranking for a particular keyword, or anything else that’s positive).

What Do You Think?

For an authority site to be a true authority site, you will probably want to have a lot of control over the site’s content (and probably write a lot of it yourself).  Even so, it’s nice to be able to take a few days or weeks off by publishing these guest posts, which allows you focus on other projects while still continuing to add content.  MyBlogGuest is a great way to do that.

What do you think about this source of free content?  Have you used it (or something else similar) in the past?  Let me know in the comments!

[Note: At the time this post is published, I will be on vacation (I'll tell you all about it in my next income report), so it may be a little while before I'm able to respond to any comments.]

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34 Responses to “How to Get FREE Unique Content for Your Authority Site”

  1. Guest blogging is good as long as you’re connecting to the right one. Otherwise, you’re wasting you’re blog..
    dane recently posted… the iPad is the best tablet for students

    [Reply]

    Eric G. Reply:

    I agree, Dane – thanks for the comment!

    [Reply]

  2. Myblogguest is pretty cool but the main problem (from a writers perspective) are the people who start threads asking for content but never respond to PMs, I would put it at around 50%. Still its all part of the game I suppose :)

    By the way, do you allow guest posting on this site? Ive written quite a few seo,marketing posts and your blog has some good authority.

    [Reply]

    Eric G. Reply:

    Thanks for sharing your view from a writer’s perspective. I haven’t looked much into the forum or some of the other features yet.

    Right now, I don’t allow guest posting on this blog because I prefer to be the sole voice here.

    [Reply]

    Matt Wood Reply:

    Completely agree with that, Paul. Can be proper infuriating to contact loads of people and not get any responses.
    Matt Wood recently posted… Five reasons why upgrading to Windows 8 might just be a good idea

    [Reply]

  3. Eric,

    I have used myblogguest before and continue to use it for many of my sites. It is great that you can get the articles you need to make any site bigger while not having to spend a lot of time writing them.

    Also, have a great time on vacation.

    Adam

    [Reply]

    Eric G. Reply:

    Thanks Adam!

    [Reply]

  4. Hey Eric, this seems like a pretty nice service. Although I strongly believe that guests posts are a good exchange of content for bloggers, it can get a little troublesome when the content contributor is trying to gain backlink to a spammy website. I will definitely check this out though.
    Abdul Rehman Agha recently posted… How I Made My First $300 With Ebay

    [Reply]

    Eric G. Reply:

    That’s a valid concern, Abdul. Before accepting a post from MyBlogGuest, I believe you can view the site that the guest author will be linking to.

    [Reply]

  5. Seems interesting – I will have to check it out! Do you often find that sometimes a post will be overly promotional? Are you obligated to publish it if it is?

    Thomas
    Thomas @ Mobile App Tycoon recently posted… How to Come Up With KILLER App Ideas Series – Part 3 – “Niche Down” an Idea

    [Reply]

    Eric G. Reply:

    So far, I haven’t seen anything overly promotional. I believe you can reject posts if you don’t like them, but I haven’t come across a situation where I’ve had to do that (yet).

    [Reply]

  6. Will have a look at this.

    Could you build a whole site only using content from this service (after adding a few of your own posts to flesh the site out)?
    Joe recently posted… Nice and Free Pinterest Plugin

    [Reply]

    Eric G. Reply:

    Technically, yes, you could exclusively publish content from guest authors. As I wrote in my post above, you would definitely want to first make sure the site is attractive enough to guest authors, so that they will want to select your site for their posts.

    [Reply]

  7. Looks like an interesting service.

    Another option is Triberr. It has the ability to join a tribe which shares your content via Twitter to a group, but you can also select your posts to be “reblogged” to other sites or reblog their content onto your site. It includes the author’s bio automatically and a link back. All for free.

    If you want an invite, hit me up on Twitter: four_sides
    James M recently posted… Bulk Bag – by Merlin Mann

    [Reply]

    Eric G. Reply:

    Thanks for the comment, James. I’ve seen Triberr before for Twitter, but didn’t realize you could reblog other people’s content onto your blog.

    My biggest problem with this is that you would be publishing duplicate content, which is unlikely to rank well in the search engines (thus not bringing any additional organic traffic to your site). However, I could see using it to complement other sources of content.

    [Reply]

  8. for an authority site, my concern would be consistency of tone/approach to the niche/topic.

    i also suspect a lot of time goes into the logistics (back and forth) in recruiting solid content.

    any thoughts on automating it Eric? especially for someone with 20+ niche sites?
    Sunil l Expediting Wealth Through Extra Income recently posted… My Top Effective Blog SEO Marketing Strategies

    [Reply]

    Eric G. Reply:

    That’s a great point, Sunil – consistency of voice is definitely an issue when it comes to using this content for an “authority” site. One thing I do is always label the post as written by a guest author, so that the reader isn’t confused that the voice may change from one article to the next. Depending on how well the content is written, this may or may not affect the reader’s experience.

    Automating content is something I could never figure out – outsourcing it is easy, but in order to build a quality website, there needs to be quality control, which is typically a manual process. You could pay someone to proofread all the outsourced content, but it’s going to cut into your site’s profitability, and you need to trust that person to a fairly high degree (so that you don’t find yourself proofreading something that has already been proofread).

    [Reply]

    Sunil l Expediting Wealth Through Extra Income Reply:

    what I meant was the process of getting those guest posts. automating that piece so the manually intensive nature of it is flushed out. any thoughts?
    Sunil l Expediting Wealth Through Extra Income recently posted… My Top Effective Blog SEO Marketing Strategies

    [Reply]

    Eric G. Reply:

    For getting the guest posts, I think this is something a VA could easily do. With MyBlogGuest specifically, it would be very easy to tell a VA what types of posts you are looking for, and give them the little snippet of text to use as the “offer” on MyBlogGuest (which I tend to reuse over and over for my offers).

    Outside of MyBlogGuest, you could have a VA reach out to bloggers in your niche to request guest posts. Your failure rate may be higher, but I’m guessing you could find many bloggers who would be willing to write guest posts and get exposure for their own sites.

  9. This post is very helpful for every blogger to get unique contents for free. So, this is a great opportunity for authority site. Thanks for sharing.
    Guillermo Layne recently posted… elinformedavid.com

    [Reply]

    Eric G. Reply:

    No problem, glad you found it helpful!

    [Reply]

  10. Eric,

    I’ve used Myblogguest.com as a guest blogger and found it to be pretty handy for finding guest posting opportunities.

    In addition to what you mentioned, there’s one other ways to get more guest posts to your site: give them a contextual link.

    Most sites that allow guest posts give you a link at the top or bottom of the article, which is MUCH less valuable (from an SEO and traffic perspective) than a link inside the body of an article.

    I often offer one contextual link if the post is outstanding.

    Thanks,
    Spencer
    PS-Your homepage is actually a PR3,not a PR0 like you said in the post.
    Survey Spencer recently posted… How to Get Money for Surveys

    [Reply]

    Eric G. Reply:

    Thanks for sharing your experience, Spencer. Have you found the guest posting side of things to be worth the $30+ per month?

    I never thought of offering a contextual link – I’ll have to try that next time and see if it increases my chances of having an offer accepted.

    As for your note about my site’s PR, when I mentioned the “PR0″, I was referring to one of my authority sites, not this blog.

    [Reply]

    Survey Spencer Reply:

    My pleasure.

    I actually just use the free option of MyBlogGuest.com. I think that it’s actually good enough. In fact, I’ve seen some IM/SEO blogs on the free forum that get 80% of their site’s content from guest posts!
    Survey Spencer recently posted… How to Get Money for Surveys

    [Reply]

  11. With Google’s latest Penguin update, we are back to what matters most, content is king! Thanks for citing ideas on how to generate unique and free content for your site. Guest posting really comes in handy when you are running out of words or coming up with new ideas to write. I think MyGuestBlog is a handy tool, although i think, sustaining a solid content would require probably more than that!
    James Martin recently posted… Watch the Olympics live on your Mac

    [Reply]

  12. Thanks a lot for these tips. They are so valuable especially after the panda and penguin updates.
    Heidi recently posted… kimkardashiantapenews.com

    [Reply]

  13. Hey Eric, thanks a lot for such a detailed review of MyBlogGuest. We are blessed to have such awesome users!
    Ann Smarty recently posted… Spring Guest Posting Round-up (Better Late Than Never)

    [Reply]

    Eric G. Reply:

    Thanks for stopping by to comment, Ann! You’ve got a great service, and I’ll definitely keep coming back to use it.

    [Reply]

  14. Totally agree with you Eric. I myself have got 4 guest posts yesterday. Myblogguest works really great. Now also, I am receiving 1-2 guest post/day from myblogguest authors.

    Thanks to you for sharing this info & Ann Smarty for providing such a great service…

    [Reply]

  15. Great post,

    I found that most of the bloggers accept posts if the link is not in the article.They prefer link in the bio section.I don’t know why is that, but since I’ve started to link only from my bio, I’ve increase the numbers of my accepted posts many times.

    [Reply]

  16. This is really good information as I am always looking for good guest bloggers. I did not know about the site, MyBlogGuest, and will be sure to go check this out.

    Thank you for sharing this valuable information.
    Lynn Brown recently posted… How To Earn As You Learn Online Marketing – Start Online Business On A Limited Budget

    [Reply]

  17. Great post,

    I agree, that guest blogging is one of the best strategies to get backlinks to our sites.One thing that I’ve learn from seo guru on the lase seminar, was that you also should link to authority sites in your guest posts.That way Google lose the footprints that you actually try to get artificial links.Just find relevant and authority sites and link them too.

    Elitesurveysites’s recent post: 3 Reasons You Should NOT Pay For Surveys
    Elite recently posted… 3 Reasons You Should NOT Pay For Surveys

    [Reply]

  18. I think that you have covered almost everything about get free unique content for your authority Site. Thanks…
    Ogglu recently posted… Lite-On 4X SATA Blu-ray ROM Drive IHOS104-06

    [Reply]

  19. Hi Eric,
    I have been using my MGB for a while now and I have to say, if you can manage the time to brows through to find quality content, it is well worth the effort.
    Satrap Darabi recently posted… 5 Ways to Make Money Without Money (Infographic)

    [Reply]

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