What To Do With Your Niche Sites Once You’ve Given Up On Them

Given all the changes with Google’s algorithm (Panda and Penguin, the animals we love so affectionately) and the seemingly common AdSense account bannings, it appears the future value of niche sites has never been more questionable.

As I’ve said multiple times (more recently here), I don’t think mini niche sites are dead, but we can’t ignore the fact that it has become more difficult to succeed with them for most people.

And let’s face it – they’re not for everyone.  With my renewed focus on authority sites, I’ve decided to give up on my mini niche sites aside from a small handful that still earn some money.

In other words, I’m not planning on renewing the domains – the sites will eventually die off within the next 6 months.  I feel bad letting all of that work go to waste (especially the content).  After all, maybe the site itself has no value, but the content should still be usable somewhere, right?

That’s what I want to address today – what to do with your niche site’s content after you’ve given up on the site.

You’ve probably heard the phrase “repurposing content” before, and it basically means this: Taking content that already exists and finding other uses for it.  I’m not talking about plagiarism - this only refers to content you already own.

To take it a step further, I’m assuming that content you repurpose will no longer exist in its original form.  In cases where the content has been and will be crawled and indexed by Google, you don’t want to run into duplicate content issues.  So, if I’m going to repurpose an article for a niche site, I won’t republish it until it’s off the original site (or the original site has expired).

Different Ways to Repurpose Your Niche Site Content

As I really though about it, I realized there are lots of potential ways you can repurpose your content from niche sites.   These are the ones I found:

1) Income Generating Articles

This is the first one I thought of, and is the one I am most likely to pursue.  Because I plan on having an AdSense account within the next couple months through my business entity, I will be able to use InfoBarrel again.   Across my 80+ niche sites, I easily have over 100 articles that I can publish on InfoBarrel once they are no longer indexed as part of the niche sites.

It’s difficult to determine exactly how much this would be worth in terms of monthly revenue, but I know the 130-140 articles I currently have on InfoBarrel have consistently generated $30-70/month. These additional sites could easily add another $25/month to that income, which would be an additional $300/year that I don’t currently earn.

It’s possible they could earn even more if I incorporate Amazon affiliate links to the more product-based articles.  Once I have these articles published to InfoBarrel and have an AdSense account again, you’ll definitely be able to follow my progress via my monthly income reports.

2) Articles for Backlinks

This can actually work in conjunction with #1, but you can use your niche site articles to publish on various article directory websites or Web 2.0 sites (I have listed many of these in this post).  Within the content, you can add backlinks to other sites you may have.

Ideally, you will try to keep the articles and backlinks relevant to the site they are pointing to.  For example, let say you had a health and fitness authority site, but also have two “failed” niche sites about  weight lifting equipment and protein supplements.  You can probably publish your articles from those two niche sites on other article-based websites and have some very relevant backlinks to your authority site.

3) Guest Posts for Backlinks

Assuming your articles from niche sites are high enough quality, you can offer them up as guest posts.  Similar to #2 above, you will need articles that are relevant to whatever you are linking to.

Guest posting obviously isn’t as easy as publishing your articles to Web 2.0 sites, but it’s worth the extra effort to obtain higher quality backlinks.

4) Package Articles from Related Niche Sites and Build a New Authority Site

Depending on the quality and relevancy of the articles, you can possibly package together articles from similar niche sites and use them to help build a new authority site.  The new authority site would hopefully have other, new content, but these already-written articles could help fill out the site when it’s new.

You may need to modify the articles to fit the style of your authority site (whether that means adding more depth to them, or even something as simple as including images).

5) Create an eBook or “White Paper” Download to Build an E-mail List

Once again, this assumes you have another site that is somewhat related to the niche site that you’re taking down.  Using the example above with the health and fitness authority site, perhaps the articles from your niche site about weightlifting equipment could be used to create an eBook called, “10 Things You MUST Know Before Purchasing Weightlifting Equipment,” assuming your niche site articles could be used to build an eBook on this topic.

Again, you may need to modify the articles so that they work together as one document, but it’s easier that writing something new from scratch.  And although this may not be something you can sell, you can use it to attract e-mail list subscribers that can be valuable in the future.

6) Sell Your Content

If none of the above repurposing methods sound attractive to you, you can always just sell your articles outright.  Here are some sites that allow you to sell them (Note: I have not actually used any of these before.):

Depending on how much your article will sell for, this could be a viable route to take. Personally, I would still prefer to have my article on InfoBarrel or otherwise use it for backlinking purposes.

That’s All!

As you can see, the end of your niche site doesn’t have to be the end of the content you created for it.  You can and should repurpose your content in whatever way you think will get you the greatest long term return.

You can always repurpose repurposed content too (wow, that’s confusing, isn’t it?).  For example, if after several months you realize that your article isn’t doing anything for you on InfoBarrel, you can always take it down and move it somewhere else.

Can you think of any other good ways to repurpose niche site content?  Share them in the comments below!

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30 Responses to “What To Do With Your Niche Sites Once You’ve Given Up On Them”

  1. Great post, especially in a webiverse cruelly dominated and dictated by Google. With two fierce stuffed animals panda/penguin. All your points are really in order, but I’ll disagree on guest posting. Though you clearly stated how rather difficult it is getting to guest post, knowing this and coupled with the fact that google has been sending out mails to webmasters to be wary of “evil links” even when it is obvious that most of those backlinks where placed by other people who feel your content or site is great and as such decided to link back. Google as we know is currently destroying the way we originally know the web with crap stuff making it tops in their SERPS but making us to believe they have our interest at heart. Thanks once more bookmarked.

    [Reply]

    Eric G. Reply:

    Thanks for the comment Kris. We’ll have to agree to disagree when it comes to guest posting. Although it’s possible for a link from a guest post to trigger a suspicious link e-mail from Google, this shouldn’t be something to worry about if you are guest posting on real, quality blogs.

    The issue is more when you are having your link tacked onto content found within a site that links out to many irrelevant sites – when it’s clear that the links are strictly there to manipulate search engine rankings.

    In my opinion, if you’re doing guest posting the right way, this shouldn’t be a serious concern.

    [Reply]

  2. I don’t get it, why give up? What’s the challenge in giving up? How am i going to succeed if i invest my time and money into something and then throw it away when it doesn’t make me rich the next day. Rather, i’d invest more time and money, try different approaches, add more content, make videos, etc to simply FORCE the site to work FOR me… :) If i make quality, i can’t fail, i won’t fail!

    [Reply]

    Eric G. Reply:

    I can appreciate the ambitious attitude, Marquis, and it’s an attitude I’ve adopted on several occasions.

    There is something to be said about cutting your losses though – learning when it’s time to recognize something as a failure. Failure isn’t bad; if you can properly identify it, it’s a learning experience.

    While there’s a lot of pride and honor in “not giving up”, often times you are missing out on other opportunities that may allow you to succeed faster or greater.

    [Reply]

  3. Thank you for this golden advice. It´s a big help!
    Lars recently posted… Search Jobs

    [Reply]

    Eric G. Reply:

    You’re welcome!

    [Reply]

  4. Hey man I feel your pain. Sometimes they don’t end up being money makers and you just have to cut your losses. Becoming emotionally attached to projects can be deadly. Awesome that you can cut bait and move on.
    Liz Seda recently posted… 10 Classes That Need To Be In Your University’s Catalog

    [Reply]

    Eric G. Reply:

    Thanks Liz – my thoughts exactly. Fail fast, as they say, and move on.

    (P.S. I know I still have an e-mail of yours to reply to – I will get to it as soon as I can! :) )

    [Reply]

  5. I’m sorry Lars! I wasn’t trying to reply to you! I don’t know what happened!
    Liz Seda recently posted… 10 Classes That Need To Be In Your University’s Catalog

    [Reply]

  6. I usually give sites / domains away if I don’t use them (call it karma points…)

    Today I posted on a forum that I have a few domains available relating to 50 Shades of Grey but I’m not gonna do anything with them. (all .nl extensions)

    I told them they could have them if they gave 20 bucks to charity.

    One of the secrets of affiliate marketing…(come close)…. is …. FOCUS!

    Loose domains / websites that distract you and focus on the ones that you like to work on or build them enough so you can move on. None of that 20 sites a month crap..

    Compare it with this. Would you a) Buy a house from someone in a renovation show who needed it to be done within a month or b) buy a house from someone who took their time to build a house

    I know who I will trust my money with the most… (and it’s not A)
    Ralph | Niche Websites recently posted… From a Niche Website to an Authority Website: Behind the Scenes Look

    [Reply]

    Eric G. Reply:

    I like the idea of giving away domains that you’re no longer using.

    And you are 100% correct – focus is key. Spreading yourself thin rarely works, and this is something I’ve learned the hard way on multiple occasions.

    [Reply]

  7. Still have a bunch of unused articles from niche sites I was planning on creating. Will have to try out a couple of those “sell article” sites. Thanks for the info!

    Thomas
    Thomas @ Mobile App Tycoon recently posted… Monthly Income and Downloads Report – July 2012

    [Reply]

    Eric G. Reply:

    No problem Thomas – let me know how it goes!

    [Reply]

  8. It’s ‘trimming the fat’ (something I wanted to write about just recently too).

    Yeah, it certainly sucks that the niche sites didn’t turn out the way you wanted but it does allow you to get on track with bigger projects – the ones that matter most.

    Being able to accept your losses. I think that’s what really makes a good business mindset.

    Yeah, you can dump a ton of time into them and bring them back (maybe) but why not just move onto something that gives you that same motivation and drive as when you first started. Sticking to them will just zap your morale and energy, ya know? Gotta ‘trim the fat’.

    As far as repurposing goes: I’d say do one of them that you haven’t tapped as of yet. There’s no real “loss” here especially if you decided to let them die off so I’d say to packaged them and use them as an experiment – if it doesn’t work – no problem because they were “gone” already, right?

    [Reply]

  9. Definitely one of the more useful posts I’ve read lately. And some good comments too.

    In a perfect blogosphere where content was king, you’d be an A-list blogger… keep banging at it!
    Mike recently posted… Summer Recap (Part Two): Vacations and Frugal Living

    [Reply]

  10. Podcasting is a great way to repurpose content. Use it to interview customers about how they use your product or service, read how-to guides or tutorials to create an audio file people can listen to and share on the go.
    Becca recently posted… Water Damage Wyndham Vale

    [Reply]

  11. Hey Eric – fantastic post! I have a bunch of niche sites that are set to expire shortly and didn’t know what to do with all the content I paid for. Looks like I’ll be trying one of these methods now.

    Thanks for sharing.

    [Reply]

  12. Hey Eric – need your help here. I tried your strategy of reusing my articles for infobarrel and they denied my article because it wasn’t unique. What I did was remove the article from my niche site and put it on infobarrel.

    Is there a certain grace period I should wait before putting it on infobarrel after I’ve taken it off my website?

    I guess somehow the article is still indexed online even though I took it offline.

    Any tricks you have would be greatly appreciated. Like possibly just changing the title or waiting a month before uploading to infobarrel, etc.

    Thanks!

    [Reply]

    Eric G. Reply:

    Good question James, and that’s something I should’ve included in my post.

    Before you repost your content, you need to make sure it is taken down and de-indexed from its original place. I’m not sure how long this takes, but I will always check it by taking a couple sentences from the article and put them into Google to see if my original article still pops up. If not, then you’re good to go. Not only will this cause InfoBarrel to accept your content, but you won’t have any issues with Google thinking it’s duplicate content (and therefore not ranking it higher).

    [Reply]

  13. Thanks for the tips Eric.

    I’ll use that trick and wait awhile and see if that helps getting my articles approved at InfoBarrel.

    Really hope it does!

    [Reply]

  14. Those are great ways to repurpose old articles, I honestly never thought about doing that. I will have to look back at my old files and see if there is anything I can do with them.

    [Reply]

  15. There would be another way to repurpose articles: creating newsletters or PowerPoint files (where you can add active links) that can be uploaded on SlideShare, Scribd, etc. These websites keep the links active even after files were uploaded. :)
    Cristian Stan recently posted… Best Steam Mop

    [Reply]

  16. Instead of waiting until after the original articles are de-indexed; wouldn’t it be smart just to “spin” them in order to safely re-use them immediately? What do you think? Good idea or not?

    [Reply]

    Eric G. Reply:

    While spinning the articles could possibly allow them to be published in multiple places, spinning articles takes a lot of time if you are doing it right. In most cases, this would probably decrease the quality of the articles. If I were just using the articles for backlinks, I would consider spinning them and reusing them, but because this is good quality content that I want to keep in its original form, I probably won’t spin it.

    [Reply]

  17. I’m in the process of launching my own niche websites and I was going to use a similar backlinking strategy that you mentioned. For articles submissions and web 2.0 blog posts, do you create new accounts for each niche site or do you submit articles and posts under the same accounts?
    RoadtoOnePercent recently posted… Starting my micro niche website project

    [Reply]

    Eric G. Reply:

    I’ve typically used the same account for multiple sites. I don’t think there’s any issue with doing this.

    [Reply]

  18. Eric,

    I just started using your ultimate backlink tracker. I must say what an awesome tool. Makes my backlink process go alot smoothier. Thank you

    [Reply]

    Eric G. Reply:

    No problem, thank you for the comment!

    [Reply]

  19. Hi Eric,
    Mini sites aren’t dead yet, just a bit harder to rank for. Google is always going to be re adjusting their algorthyms and whilst they are the biggest provider of search engine traffic, there are other ways to get traffic.
    Quality content will always trump spun and spammy.
    Cheers,
    Sue
    Sue recently posted… It’s Not My Llama

    [Reply]

    Eric G. Reply:

    I agree – thanks Sue!

    [Reply]

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