5 Interesting SEO and Link Building Tips I’ve Read Lately
Now that I’m in the middle of building a niche site, one of the most important things that I need to do is figure out how to get the site to rank well (on the first page of Google).
Keyword research is obviously a big part of that, but once you’ve started building the site, your focus really turns to content and SEO. Although the SEO environment continues to evolve, it seems that most of the same old principles still apply. When I refer to “SEO” here, 90% of what I’m referring to is link building.
I’m not an SEO expert, which is why I went on a search for tips from those who are (or who are at least really experienced).
One thing you will notice is that some of these SEO and link building tips come from the same sources – that more of just a function of the blogs that I read and follow on a regular basis. Wherever applicable, I will include a link to the direct source so that you can read more if you so desire.
(By the way, the below tips are in no particular order.)
1) .EDU and .GOV Backlinks are Easier to Build Than You Think
Although .edu and .gov domains, by themselves, don’t have any “magical” SEO attributes beyond that of your typical .com domain, most people will agree that the sites built on these domains are usually high quality, trust-worthy sites in the eyes of Google. Whether it’s a government agency or a top-tier university, these are sites that scream “authority.”
Building links on these sites may seem next to impossible, but in fact, it’s quite easy if you know where to look. One of the easiest ways to place links on these sites is through blog comments, an old link building technique that you may have thought was dead. Many of these colleges or government organizations have blogs, and many of these blogs allow comments.
The key here is to manually write these comments, and make sure that your comments actually add value to the article or discussion. The goal here is to not spam these blogs.
How can you find these sites?
There are some search strings you can use, but there’s a site that makes it even easier: http://dropmylink.com/
On this site, you can simply input a keyword that’s relevant to the site for which you’re trying to build links, and select the type of site you’d like to build links on.
When you’re actually leaving the blog comment, don’t put your target keyword as your name. More times than not, this will keep your comment from being approved. Use your actual name (or a pen name), or your name + your site’s name (for example, “Eric @ My 4-Hour Workweek“).
[Source: Neil Patel's Advanced Guide to Link Building, Chapter 5 - Check out this page for some additional ways to obtain .edu and .gov links.]
2) Getting Backlinks from Wikipedia.org
Wikipedia is easily one of the most authoritative sites on the internet today. Despite the fact that anyone can edit its content, it features over 4 million articles (encyclopedia entries, really) that are remarkably detailed and accurate. This is mostly thanks to a dedicated mass who is interested in maintaining the integrity and accuracy of Wikipedia articles.
Knowing that, how can you expect to build links to your site, from these articles? If you attempt to just drop your link on a relevant article, watch how quickly it gets removed.
There’s a technique I read about recently (source below) that seems to have a higher success rate for Wikipedia article backlinks. Although these links are nofollow, they can still add tremendous value to your site’s backlink profile, and even generate additional traffic too (depending on how popular the Wikipedia article is).
Here’s how it works:
1) Find a Wikipedia article that is highly relevant to your site’s content.
2) Find content that is either missing or requires elaboration, and write an article on your site exclusively for that purpose.
3) Update the Wikipedia article to include that missing or elaborated content.
4) Add your site’s page to the “References” section of the Wikipedia article.
3) On-Page SEO: The Right Way to Do It (12 Key Factors)
Here I’m going to share with you an infographic I came across recently that basically shows you the key factors that you can control within your site, to help your site rank better for your target keywords:
If you click on the link below to the source, you’ll see some further explanation of many of the factors shown in the infographic.
4) Replace a Broken Link with a Link to Your Site
This tip requires a bit more work, but I thought it was pretty clever. Basically, you’re finding a site in your niche that links out to other similar sites, and notifying them of a broken link on the page. Following this, you offer up your relevant site as a good replacement.
Here’s how to do it:
1) Search for a site in your niche that links to many similar sites. You can use search strings such as:
- “your niche keyword” + “resources page”
- “your niche keyword” + “recommended sites”
- “your niche keyword” + “blogroll”
- “your niche keyword” + “links”
2) Using this free program (Xenu Link Sleuth), check the site’s page to see if there are any broken links.
3) Send an e-mail to the site owner (and follow it up with a tweet if possible) to let them know you found a broken link, and that you have a site that you think could really add value to their readers.
Again, this one requires a bit of effort, and won’t work 100% of the time, but it’s a creative way to obtain a relevant backlink to your site.
[Source: Backlinko - 17 Untapped Backlink Sources]
5) Submitting to the RIGHT Web Directories
The reason I’m including this one on the list is not because web directories are new or super effective, but because they’re one form of link that’s easy to build and can still offer some benefit if it’s done the right way.
Obviously, there are many types of backlinks that are better than these, but if you have a new niche site, you might find it extremely difficult to find a quality site that will accept your guest post, and there won’t be a lot of people flocking to your site to read your content and link to it. That’s just not a reality for new niche sites.
So, on your quest to increase the ranking of your site, you’ll probably want a handful of easy-to-acquire backlinks that won’t be a complete waste of your time to build. Sure, you can pay someone on Fiverr to submit to 40,000 web directories, but 99.99% of them will be low quality directories that offer no benefit to you (and could even hurt you).
Here are five worthwhile web directories that you can manually add your site to for free:
- http://www.dmoz.org/ (PR7)
- http://joeant.com/ (PR6)
- http://www.somuch.com/( PR6)
- http://directory.r-tt.com/ (PR5)
- http://www.allthewebsites.org/ (PR5)
Note that because these web directories are higher quality, there is a review process involved with getting your site listed. In other words, if your site is spammy, low quality, etc., there’s a good chance it won’t be added to the directory.
What Are Some of Your SEO Tips?
There you have it – five of the more interesting SEO and link building tips that I’ve read lately. What about you? Do you have any that you think are interesting or creative that you want to share? Leave a comment below!