July 2010 Reading List

As June rolls to an end, it’s time for me to compile my July reading list.  If you haven’t seen my reading list for June, you can check it out here.  In case you haven’t been following these lists, I started creating monthly reading lists due to a few e-mails I received from readers asking me about other books I recommend or am considering reading.

For July, I’ve decided I want to learn a lot more about marketing because I think its principles are applicable to some areas I’m interested in pursuing (namely internet marking and social networking).  As an aside, my new favorite thing is to go to the gym and work out on the elliptical machines while reading a book.  It’s multitasking at its finest (and it forces me to work out longer).  Without further ado, here is July’s reading list:

1) Words That Sell by Richard Bayan

2) CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone by Drew Eric Whitman

3) Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff

If you’ve read or are currently reading any of the books listed here, please share your comments.  I’d love to see what everyone else thinks about these books, especially before I read them.  If you have suggestions for next month’s reading list, please share those too!

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4 Responses to “July 2010 Reading List”

  1. Great suggestions. I just finished words that sell and it has been a big help to me in my businesses. Cheers for the suggestions!


    Eric G. Reply:

    That’s awesome, thanks for the comment, Joshua. That will probably be the first one I read.


  2. How do you count the number of reps when you read?
    What is a elliptical machine?


    Eric G. Reply:

    An elliptical machine looks something like this. When I’m on this, there’s no need to count any reps, so I can read easily. :)


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