Micro Muse Creation
In addition to some larger projects that I’m working on (by “working on”, I mean that I’ve only come up with preliminary ideas that will require a bit of work to actually get the projects moving), I thought, “I’m impatient. Why don’t I start something right now?” Thus, micro muse creation was born.
What is micro muse creation? Well, it wasn’t anything before this post. I just thought of the phrase right now, and it seems fitting. I’m sure someone somewhere else has a different phrase for it, but it’s essentially this: An online business/muse that requires very little upfront cost but likewise has a very questionable chance for success.
Let’s take a look at some of the pros and cons in further detail:
- Inexpensive to implement
- Little time involved to implement
- Maintenance time should be minimal and the income stream should be automated, or at the very least, the work required to generate income should be easily batched (versus being a task that must be repeated daily, hourly, etc.).
- Because of the simplicity, it should be easy to create several micro muses (and this may be necessary to generate an acceptable amount of income)
- It could lay the groundwork for a larger muse or business in the future (see examples at the end of this post), and it’s an easy way to get started.
- Very small niche is necessary to gain visibility
- Chance of success is low
- Potential income is low, in the short-run
- Easily duplicated
- To maintain simplicity, start-up tasks shouldn’t be outsourced (but maintenance tasks can be)
- Use existing, free applications (Blogger, WordPress, etc.)
- Design should follow a free template (e.g. BTemplates) to reduce start-up time
- Monetization needs to be simple and automated – Revenue through ads (e.g. AdSense) and free online storefronts with already made customizable products (e.g. CafePress)
- Simplicity is the emphasis – if you need to consult with or hire someone else to get it up and running, you’ve failed for this specific type of muse
Here are a couple examples of previously successful “micro muses” that started out simple and have exploded in popularity (and likewise, have seen high income generation):
- Cute Overload – Started as a small blog posting cute pictures of animals and now they generate large ad revenue in addition to other products (like calendars) found on Amazon and in many large national bookstore chains.
- PostSecret – It’s still remarkably simple today, but unlike Cute Overload, it contains no ads. It boasts on its website, “PostSecret is the largest advertisement-free Blog in the world.” They’re probably right, with a visitor count in excess of 300 million. They found a pretty simple way to monetize the site though.
I’m debating whether or not I should share my micro muse(s) once they’re up and running. Because they can probably be easily duplicated and because anything I share will probably not have many visitors/customers early on, it may be detrimental to me. After all, I assume the readers of this blog are very capable and have the desire to create something similar. We’ll see.
30-Day Challenge Update – Day 15 (2/9):
Day 15 Total $ 0.00
30-Day Challenge Expense Total: $228.66
“Allowed” Expenses Remaining $271.34
Average Daily Expense to Date: $15.24 (Target Average: $16.67/day)