Micro Muse Creation

In addition to some larger projects that I’m working on (by “working on”, I mean that I’ve only come up with preliminary ideas that will require a bit of work to actually get the projects moving), I thought, “I’m impatient.  Why don’t I start something right now?”  Thus, micro muse creation was born.

What is micro muse creation?  Well, it wasn’t anything before this post.  I just thought of the phrase right now, and it seems fitting.  I’m sure someone somewhere else has a different phrase for it, but it’s essentially this: An online business/muse that requires very little upfront cost but likewise has a very questionable chance for success.

Let’s take a look at some of the pros and cons in further detail:


  • Inexpensive to implement
  • Little time involved to implement
  • Maintenance time should be minimal and the income stream should be automated, or at the very least, the work required to generate income should be easily batched (versus being a task that must be repeated daily, hourly, etc.).
  • Because of the simplicity, it should be easy to create several micro muses (and this may be necessary to generate an acceptable amount of income)
  • It could lay the groundwork for a larger muse or business in the future (see examples at the end of this post), and it’s an easy way to get started.


  • Very small niche is necessary to gain visibility
  • Chance of success is low
  • Potential income is low, in the short-run
  • Easily duplicated
  • To maintain simplicity, start-up tasks shouldn’t be outsourced (but maintenance tasks can be)


  • Use existing, free applications (Blogger, WordPress, etc.)
  • Design should follow a free template (e.g. BTemplates) to reduce start-up time
  • Monetization needs to be simple and automated – Revenue through ads (e.g. AdSense) and free online storefronts with already made customizable products (e.g. CafePress)
  • Simplicity is the emphasis – if you need to consult with or hire someone else to get it up and running, you’ve failed for this specific type of muse

Here are a couple examples of previously successful “micro muses” that started out simple and have exploded in popularity (and likewise, have seen high income generation):

  • Cute Overload – Started as a small blog posting cute pictures of animals and now they generate large ad revenue in addition to other products (like calendars) found on Amazon and in many large national bookstore chains.
  • PostSecret – It’s still remarkably simple today, but unlike Cute Overload, it contains no ads.  It boasts on its website, “PostSecret is the largest advertisement-free Blog in the world.” They’re probably right, with a visitor count in excess of 300 million.  They found a pretty simple way to monetize the site though.

I’m debating whether or not I should share my micro muse(s) once they’re up and running.  Because they can probably be easily duplicated and because anything I share will probably not have many visitors/customers early on, it may be detrimental to me.  After all, I assume the readers of this blog are very capable and have the desire to create something similar.  We’ll see.
30-Day Challenge Update – Day 15 (2/9):

Day 15 Total                         $  0.00

30-Day Challenge Expense Total: $228.66

“Allowed” Expenses Remaining $271.34

Average Daily Expense to Date:  $15.24 (Target Average: $16.67/day) 

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2 Responses to “Micro Muse Creation”

  1. Eric, you seem to be on the right track to some degree here, but allow me to offer a couple of suggestions. The most important thing to have is an idea. Well, that may not be as dumb as it sounds, but the basis of any business is to offer something that people either don't want to be without or can gain something by having. Also, a lot of people forget the old-school idea of finding a need and filling it.

    I made a great living for about 6 years because I found a market that was under-served. As soon as I started my little newspaper (this was in the 80s, so, yeah, ancient history), it took off because it provided people with at least some incling of what was going on in their little area (it happened to be downtown Rochester, NY).

    Anyhow, my point is that trying to come up with the perfect idea is sometimes right under your nose. Also, I wouldn't suggest adsense unless you can devote a good deal of time to a site, get good rankings in Google and thus, solid traffic. I get enough to almost make a living, but for now, it's solid passive income, and it comes in every month without fail, allowing me to pursue other interests. For adsense to work, you need a niche, lots of pages (generally) or a few with huge traffic. Might I suggest writing about something that you are expert at. In your case, you might write 25 computer tests and repairs you can do on your own, or Straight talk accounting for new small business owners. Something along those lines. Do it as a PDF, put a paypal link on it and promote it on this blog, maybe elsewhere, maybe by email. I did that with a word document 5 years ago and it still brings in money every month.

    Just a couple of points. Create multiple income streams that act like tributaries all flowing into one large river of dough. Also, a couple of your "cons" are actually not.

    Very small niche is necessary to gain visibility – this is good. You won't have to spend much time or money on marketing and you'll have a very rapt audience.

    Chance of success is low – depends on your definition.

    Easily duplicated – also, depends on how original your idea is. You'd be amazed at the opportunities we all pass by every day because we're so American – lazy, unmotivated, unable to evaluate risks and/or assign value and generally not very enlightened.


  2. I love your blog. So much useful information. Thank you very very much.


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