Niche Site Duel – Update #1: Tackling A Super Competitive Niche

I caved and decided to take on Pat Flynn’s niche site duel that he’s doing with Tyrone Shum and a handful of other bloggers (see the niche site duel page).  I’m excited.  Reading about some of the other niche sites in the duel, it seems like most people are taking on some low- to mild-level competition niches, which I think is great.  In all honesty, it’s probably the smart thing to do.

I could do that, but I have an idea for a niche site within a super competitive niche that I’d like to tackle.  I wouldn’t normally bother with such high competition, however, in the spirit of the duel, I want to push myself and make it public so that I’m held accountable for working hard at it.

Keep reading and I’ll reveal the niche, the site, and my initial thoughts about how I’m going to approach it.

The General Niche

Broadly speaking, the niche I’m going to tackle is the health and fitness niche.  I know, I’m probably crazy.  This niche is saturated with thousands of websites selling all kinds of products and services.  In a niche filled with gimmicks, scams, and “too good to be true” offers, it’s probably going to be extremely difficult to break through.  Furthermore, I will also be competing with thousands of articles from authoritative, legitimate health and fitness sites that probably dominate most relevant keywords.

Therefore, it probably makes sense for me to narrow it down a bit: home fitness. Still competitive, but slightly more specific.

Determining My Specific Approach

Because “home fitness” is still relatively broad, I need to figure out what angle I’m going to take.  The reason this niche originally appealed to me was because I started working out with P90X about four weeks ago.  For those who don’t know about P90X, it’s essentially a home workout program that lasts for 90 days and incorporates an awesome mix of muscular and cardio exercises.  Realizing that it’s now a significant part of my life (a passion, perhaps), it makes sense for me to find a way to monetize it online.

Because this niche is competitive and it’s very uncertain whether or not a site in this niche will be worth my time (due to the level of competition), I want to do something that will have value to me. In other words, if I never make a dime from this project, I want to still get something out of it on a personal level.

Therefore, my niche site is going to be a blog that essentially follows my P90X progress, day by day.  It’s going to get personal (i.e. there will be embarrassing shirtless pictures of me and a periodic update of how much I weigh).  This blog (My4HWW) has done such a great job at holding me accountable for my online passive income goals, so it only makes sense that I create a device (i.e. the P90X blog) to hold me accountable for my health and fitness goals. With this approach, I will “win” regardless of whether or not I make money.

My Target Keywords

For this niche site, I’m going to target the following keywords initially.  In parentheses are each keyword’s monthly search volume per Google’s Keyword Tool.

  • P90X Review (12,100 searches per month)
  • P90X Blog (2,900 searches per month)
  • Home Workout Routines (12,100 searches per month)  

As I build the site out more, I will likely target additional keywords (e.g. P90X equipment).

Analyzing My Target Keywords

Understanding search volume is one thing, but determining the competitiveness of your target keywords is another beast.  To analyze the above keywords, I’m going to utilize Market Samurai (free trial link).  As I’ve written about before, this tool is simply amazing when it comes to researching keywords and really finding out how to outrank your competition.

Before I can officially say that the above keywords are good ones to target, I need to analyze my competition from an SEO perspective.  The SEO Competition feature of Market Samurai is great for this.  Let’s first look at the competition for P90X Review.

“P90X Review” Competition

[Click to enlarge]

At first glance, I’m loving this competition.  The #1 ranked site is on a domain that isn’t even a year old, and has a page rank (PR) of 0.  Also, it only has 50 pages of indexed content (which I plan to exceed fairly quickly), and 153 backlinks pointing to the domain.  Given the fact that this site is outranking older, higher PR sites that have more backlinks, I think we need to analyze this site’s backlinks.  We can do that by clicking the little triangle next to the DA column.

Sure enough, this site has a ton of backlinks with anchor text that includes the keyword “P90X Review.”  Let’s see how strong these backlinks are by doing a PR analysis:

Fantastic.  These backlinks aren’t too scary – most of them are from PR0 sites.

“P90X Blog” Competition

I’m just going to show the main SEO competition analysis for this keyword.  I’ll still look at the top sites in detail as I did above, but I’ll leave out the screen shots this time.

[Click to enlarge]

Much like P90X Review, this competition isn’t too scary.  I wouldn’t expect to rank #1 for this keyword, nor is that my goal.  The search volume is pretty low (2,900/month), so it’s better that I first focus on the other two keywords that receive a lot more traffic.

“Home Workout Routines” Competition

[Click to enlarge]

This seems like it’s going to be my most difficult keyword to rank for, judging by the older, and higher PR sites that dominate the top 12 results.  I’m going to try my best.

Overall, I have my work cut out for me, but I definitely think it’s doable.  I’m going to continue to monitor my competition and how I compare to them, using Market Samurai.  As always, I highly recommend at least trying this software with the free trial, if you’re working on your own site.

Registering the Domain

Because my primary keyword is P90X Review, I’d like this to be the keyword that appears in my domain name.  Obviously, all of the major top-level domains for this keyword were already taken, so I’m going to step outside the status quo here and try a domain type I’ve never tried before: .me.

I think it makes sense to use “dot me” because this is a personal blog (despite its commercial intentions).  In case you haven’t heard much about the dot me domain, it’s been growing in popularity and some experts believe the dot me domain is strong.  To quote from the linked article (thanks PPC Ian):

I’m a fan of dot me because it’s a domain that works organically! Over the last year, I have developed four of my dot me domains into several-page minisites. Even though it’s the ccTLD (country code top level domain) of Montenegro, dot me has been marketed as a big gTLD (global top level domain). Google has validated this marketing model and is ranking great .me sites in its US organic results. My dot me sites have been real winners!

Therefore, I was able to register P90XReview.me on GoDaddy for only $8.99.  Even though I did reveal the domain of my niche site here, I’m intentionally not linking to it because I don’t want the link to influence the site’s backlinks and organic traffic (though you are more than welcome to copy & paste the domain and go to it directly – I’ll be “ignoring” direct visits when I look at traffic).

As a side note, I didn’t have to pay anything extra for hosting, as I’m using the Hostgator account I already have (which allows for “unlimited” domains and websites).

Here’s a snapshot of the site so far:

Next Steps

You’ll notice I’ve already started adding content to the site, but I’ll go more into detail about the type of content I plan to create in the coming weeks and months.  Here are some other topics I plan to discuss, similar to the other niche site duel competitors:

  • My backlinking strategy
  • My monetization strategy
  • Tips and tricks in a competitive niche
  • Other topics, as I think of them

Stay tuned – this is sure to be an interesting competition.

Before you go, I’d love to hear what you think about the niche I selected,  in the comments.  Also, make sure to to subscribe to the RSS feed (if you haven’t already) so that you don’t miss any future updates!

If you enjoyed this article, please share it by clicking the StumbleUpon “Submit” button at the top of this post or the Facebook “Like” button at the bottom!

Twitter Digg Delicious Stumbleupon Technorati Facebook Email
Connect with Eric Gati on Google+.

33 Responses to “Niche Site Duel – Update #1: Tackling A Super Competitive Niche”

  1. I’m looking forward to seeing the progress updates on this Eric. That could be a difficult niche to rank in but it could pay off big time if you are able to. The added bonus of this being a personal interest is intriguing as well. I can’t wait to see how you plan to monetize this.

    [Reply]

    Eric G. Reply:

    Thanks Thomas! I think it’s going to be a lot of fun, both on a personal level and a “passive income” level. :) I have a few ideas in mind for monetizing this site (in addition to the AdSense ads that are already up), and I think it’s going to work really well once they’re implemented.

    [Reply]

  2. Hey Eric! Thanks for joining the duel, and I must say, I’m super stoked about what you plan to do. It was something I wanted to do on my P90X journey (which just finished and I plan to write about on my blog soon), but there is definitely opportunity here since it’s so popular right now.

    Also, there is a lot of options for monetization, which I’m sure know about already. I believe they have a coaching program which I would look into as well – sort of like an affiliate program.

    And what’s nice here is that, like mentioned in the book ReWork (great read if you haven’t read it already, I’ll be doing a review on this soon too), you’re “Scratching Your Own Itch” – doing something you’re going to do anyways and take other people along with you. I love it.

    Can’t wait to see how it goes. I’ll put your update up on the hub right now. Cheers!

    [Reply]

    Eric G. Reply:

    Thanks for stopping by and commenting, Pat, much appreciated!

    I’m excited to see how your results turned out for P90X – I’m only about a third of the way through it myself and I’m seeing some nice results.

    I agree that there are a ton of options for monetization, and I have heard about the Beachbody coaching program (that is essentially an affiliate program). I think I am going to promote P90X as an affiliate through Commission Junction instead, though I’m not sure how the payout differs.

    Thanks for including me in the hub – I’m thrilled to be a part of the duel.

    [Reply]

    Pat Reply:

    Are you on the Beachbody.com forums? I am, and there are SO many people there who are starting their P90x journey every day. I joined a thread of about 200 people that started on the same day, and a bunch came over to my blog. I’m sure you could leverage that for traffic bigtime.

    [Reply]

    Eric G. Reply:

    Sorry for the delay on replying to this – it somehow wound up in my spam filter (I’m guessing the Beachbody.com reference did it).

    No, I haven’t visited those forums yet, but that’s an AWESOME idea. If they allow signatures with posts, I could definitely see leveraging that forum into a good amount of traffic. You’re the man, Pat, thanks for the great idea.

  3. Hey Eric,

    I think you landed on a great niche topic – with so much interest in the P90X recently I’m sure it’ll really start taking off.

    I was actually thinking of starting it recently so there ya go – that prime market.

    As Pat said, the options to monetize the site are amazing; hell, you may be able to even work with the P90X guys once it starts to take off – maybe submit your testimonial and get a backlink, ya know? Who better to get endorsed by the actual creators.

    [Reply]

    Eric G. Reply:

    You’re definitely right – for something that is now at least a few years old (I think), there has been a ton of buzz about it lately. I know several people who have started it recently.

    That would be awesome to get a backlink from P90X (or Beachbody) itself! I won’t count on it, but it’s nice to know that others think this niche idea has a lot of potential.

    Thanks for the comment, Murlu!

    [Reply]

  4. Glad you joined in; I look forward to following your progress. My friend loves this exercise program and does it daily.

    [Reply]

    Eric G. Reply:

    Thanks Maria! Glad to have you here following along. :)

    [Reply]

  5. I look forward to watching you tackle this Eric! I’m betting on you having great success.

    [Reply]

    Eric G. Reply:

    I appreciate it, Andrew. Having your support along with everyone else’s is a big help too!

    [Reply]

  6. You can’t be a P90X affiliate through CJ if you have their trademark in your domain name. I already learned that one the hard way – they reversed my first seven sales.

    [Reply]

    Eric G. Reply:

    Wow, thank you so much for bringing this to my attention. I just checked on CJ and confirmed that you are correct. I’ll have to find an alternative way to sell P90X – I know Amazon sells it, so I think I’d still be allowed to sell it through them (although the commission is lower). I’m checking with another affiliate site that I’m a member of to see if I can sell P90X through them. Thanks again – you may have just saved my ass!

    [Reply]

  7. Eric,

    Great niche your entering! It isn’t too competitive yet so with some hard work you should see some good results. I really like the way you are doing this challenge and I have no doubt it will increase your sales as you are the proof in the pudding!

    Look forward to seeing how your niche site enhances! Be sure to check out mine at http://dropshippingplanet.com/nichesiteduel/ and let me know what you think of my niche choice!

    [Reply]

    Eric G. Reply:

    Hey Shane – thanks for comment. It’ll be hard work for sure, but hopefully we’ll both see some great success with our niche sites in this duel.

    I like the Xbox 360 repair niche that you selected – I’m sure once your site is ranking well, you’ll be making some pretty nice commissions through Clickbank. Best of luck to you!

    [Reply]

  8. The blog will definitely hold you accountable for p90x. I did it for 5 weeks but had a trip for 3 days and couldn’t fit it in and fell off the boat. It’s a tough program!

    Looking forward to following it!

    [Reply]

    Eric G. Reply:

    Yikes, I hope that doesn’t happen to me! Thanks for stopping by and commenting, Tim.

    [Reply]

  9. Eric,
    Awesome post! :-) And, thanks so much for the link. I’m confident you will be successful. Even though this is a competitive niche, just look at Lisa Irby’s Flat-Stomach-Exercises dot com. This site was somewhat “late” to the game in an already competitive niche but now dominates! It’s not easy work, but I’m seeing sites I started in 2007-2008 ramping like crazy these days (I already made > $1,000 on Commission Junction this month in only 15 days, pure SEO profit). Unbelievable how the long term dedication and persistence pays off.
    All the best,
    Ian

    [Reply]

    Eric G. Reply:

    Hey Ian,

    Thanks for all your great content – definitely worthy of being linked to. It’s crazy how seemingly saturated the internet marketing game is, yet how people break through everyday just by working hard at it. And I really liked the post about your CJ success – it’s inspiring to read about others who are crushing it and making so much money passively (especially purely through SEO work).

    [Reply]

  10. Sounds like you’ve found a great niche. It’s crowded, but I think having a personal interest and investment in it will allow you to rise above those that are promoting it rather than living it. I look forward to your updates!

    [Reply]

    Eric G. Reply:

    Absolutely – if you can find something that you can connect with personally, it makes it a whole lot easier to turn whatever it is into a profitable venture. Thanks Colin!

    [Reply]

  11. Awesome! I can’t believe how quickly P90X has blown up in the past 3 months. It went from obscure to THE workout program. I did it for 7 months before I retore my shoulder….old injury.

    Anyway, just stopped by to say I joined the niche site challenge as well: http://67dollars.com/577/niche-site-duel-challenge/

    Good luck, dude…with the site and most importantly, with the workout!

    [Reply]

    Eric G. Reply:

    It’s insane how popular P90X is these days – it seems like everyone I talk to knows at least a few people who are doing it. I think that speaks volumes about how effective it really is for people who really stick with it for the full 90 days. Sorry to hear about your shoulder. But man, 7 months of P90X? You must’ve been ripped!

    That’s great to see that you’re joining the challenge as well – I’ll definitely being following along. Best of luck to you!

    [Reply]

    Jason Reply:

    Well, to be fair I’ve been into fitness/fit my whole life…got my personal trainer certification when I was 23 (it has since lapsed). But P90X still kicked my ass and in 7 months there certainly was a difference.

    [Reply]

  12. I was just browsing here (seen you over a lot at Pat’s blog) and saw the Niche Site duel (thought you were the other one who was doing it with Pat). Are you just doing this for the heck of it? Either way, it’s good that you’re taking action!

    It’s funny that you’re reviewing P90X – I just bought it the other day (QVC – 5 payments – can’t deny that!). I’ve always wanted to try it, but I think Pat’s stats he posted was what pushed me over to buy. To see an “average” guy get some decent results was enough to push me over that mark to finally cave in and get it. I just need to tone up, but it looks like it’ll do the trick.

    I’ll be following your review site, because P90X definitely is one heck of a popular product that sells. All you need to do is put it in front of hungry buyers!

    [Reply]

    Eric G. Reply:

    Hey Bryan, thanks for stopping by and commenting! Actually, there are a bunch of bloggers who decided to tag along with Pat and Tyrone’s niche site duel. You find them all here:

    http://www.smartpassiveincome.com/nichesiteduel/

    I think P90X is awesome – you won’t regret buying it. I’ve never been in great shape before, and now less than half way through it, I’m already in the best shape of my life. I hope these positive results will spill over onto my niche site as well. :)

    [Reply]

  13. I’ll check that out. If I wasn’t working on a few new projects, I’d definitely get involved.

    I hope that P90X brings me some good results. I’ve heard nothing but good things for the longest time, so I figured that I might as well give it a shot. Plus, it’s more cost effective than other things in my area (like Kosama – not sure if you’ve heard of them, but they have a 10 week transformation class that’s around $400). So, if I can get results from this AND save money in the process, it’s a win-win. Just gotta make sure I follow the diet, since that’s a large part of the success (sort of like making money online, if you think about it – you can’t expect good, accurate results if you don’t follow with all details of the overall plan).

    [Reply]

    Eric G. Reply:

    Absolutely. I would say the diet contributes to at least 65-70% of your results. It’s the kind of thing where, every single day, you need to find 60-90 minutes to drop whatever you’re doing and do the day’s workout. As long as you keep doing it every day, you will see the results.

    Definitely stop back here and let me know how it’s going after the first few weeks (or comment over at my P90X blog) – I’d love to hear about your progress.

    [Reply]

  14. Awesome Eric!

    Can’t wait to see how well you do. I just joined in the Niche Site Duel after a few months of contemplating. This whole thing is definitely exciting!

    Christina
    Christina Crowe recently posted… How Reading without Action Can Make Your Business Suffer

    [Reply]

    Eric G. Reply:

    Hey Christina, thanks for stopping by to comment! I’ve seen your site before, and I’m glad to see that you also joined the Niche Site Duel. Hope to hear from you more in the future. :)

    [Reply]

  15. Hey Eric,

    I’m late to this post, but I’ve just come across the Niche challenge on Pat’s blog and am taking a look at all those who participated. Just wanted to say thanks for walking us through the keyword research process here and nice site!

    [Reply]

    Eric G. Reply:

    It’s never too late, Joseph. Thanks for stopping by and commenting!

    [Reply]

Leave a Reply

*

CommentLuv badge

Subscribe to my awesome newsletter and receive The Ultimate Backlink Tracker for free! (Don't worry, I'll respect your privacy.)



The owner of this website, Eric, is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking http://www.my4hrworkweek.com to Amazon properties including, but not limited to, amazon.com, endless.com, myhabit.com, smallparts.com, or amazonwireless.com.