My Next Project: A “No Competition” Niche Site
I’ve decided that it’s finally time for my next “31-day challenge“. If you recall from my last 31-day challenge, the purpose of the challenge is to focus solely on one project for 31 days.
It’s easy to let the little tasks distract you, and sometimes productivity is an illusion: you feel accomplished because you’re performing actions, but the actions add up to an insignificant result.
Without further ado, let’s take a look at my next 31-day challenge.
In my last 31-day challenge, I built a niche site from the ground up. The site is complete, however I will probably continue to slowly add content to it over time. I made a rather sizable investment in the site’s SEO and backlinking – I paid an SEO company over $200 to build a solid foundation of higher quality backlinks.
As of right now, the investment hasn’t paid off, but it’s still very early. The backlinking project wasn’t complete until two weeks ago, and I know it takes time for Google to recognize it. Time will tell if the investment was worthwhile.
A “No Competition” Niche Site?
With my last niche site, I targeted a keyword that receives approximately 4,400 exact match, local searches and 8,100 exact match, global searches per month. Based on my analysis (with the help of Long Tail Pro), the keyword’s competition was relatively low.
With that said, most “buyer” keywords that have over 4,000 exact match searches per month (like the keyword I selected) are going to have some competition, and it will take some good content writing and backlinking to get a new site to rank on the first page of Google.
For the new site I plan to build, I want to focus on a keyword that seems to have almost no competition. There’s a trade-off here, of course: The search volume I’m targeting for my main keyword will probably be around 500 exact match searches per month.
Although the primary keyword wouldn’t draw a ton of traffic, the goal would be to dominate all related keywords by writing lots of content. If you’ve ever seen someone’s analysis of their site’s organic traffic, you’ve probably noticed that most traffic comes from random long-tail keywords, not the primary keyword.
Monetizing the Site
For smaller niche sites, I do struggle with finding ways to monetize besides using Amazon affiliate links. Because I don’t have a Google Adsense account (I do however have a Media.net account), my options are somewhat limited.
Ideally, I’d like to find a niche that can work for both Amazon and Media.net. My Media.net results have been spotty so far, but that’s largely due to the fact that I only have the ads on sites that don’t receive a lot of traffic. I still haven’t had the chance to test it on a high traffic site.
You’re Not Tired of Niche Sites Yet?
If you’ve been a long time reader of this blog, you know that my track record with niche sites isn’t great. Even so, I’m always willing to experiment with new projects.
The niche site I recently built and the one I plan to build are not like the ones I’ve built in the past. I’ve taken more of a focus on quality, and put more time into researching the niches. This of course will slow down the process, but I’d rather spend a year building 5 solid niche sites, than crank out 100 niche sites that don’t have much of a future.
There are still many people today who are building successful niche sites, so I know it can be done. As long as I’m learning from my mistakes and adapting to the changing SEO environment, odds are that I will eventually build a profitable site.
I know there are many of you out there who believe the “niche site game” is futile, and that my effort should be focused on building a “real” business. I hear you loud and clear. My next big project (once I’m done with these 31 days) will be to start building a real business. It won’t be passive at all, and it’ll require a lot of time and effort on my part (in the early stages, I won’t be able to outsource anything). Stay tuned on this one.
I’m interested in reading your comments about this upcoming project. If you’ve been working on something similar, please do share!