November 2010 Reading List

November is almost here (my birthday month!), so it’s time for another reading list.  This month, I’m going to go with a couple suggestions that were in the comments of last month’s post.  Also, I’ve decided to add a short summary (taken from Amazon) for each book, in case you don’t feel like heading over to Amazon’s product page.

Here they are:

1) The Shallows: What the Internet Is Doing to Our Brains by Nicholas Carr

  • “The best-selling author of The Big Switch returns with an explosive look at technology’s effect on the mind. “Is Google making us stupid?” When Nicholas Carr posed that question, in a celebrated Atlantic Monthly cover story, he tapped into a well of anxiety about how the Internet is changing us. He also crystallized one of the most important debates of our time: As we enjoy the Net’s bounties, are we sacrificing our ability to read and think deeply?

2) What Would Google Do? by Jeff Jarvis

  • “In a book that’s one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era.”

If you’ve read or are currently reading any of the books listed here, please share your comments.  I’d love to see what everyone else thinks about these books, especially before I read them.  If you have suggestions for next month’s reading list, please share those too!  As always, you can check out my past reading lists by clicking the Reading link on the top menu.

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12 Responses to “November 2010 Reading List”

  1. Hi Eric,

    I like the idea of a reading list. I love reading. I literally have 10+ books piled up on my nightstand. I will admit that I am not a fan of fiction though, really can’t remember the last one I read, but I love business, books about the stock market, sailing and biography books.

    I saw that you had e-myth on an earlier list, which is one of my favorites along with e-myth mastery. I also love books by Harvey Mackay.

    I could fill up a whole post of favorite books, in different categories. To only go with one this month for you, how about Blink by Malcolm Gladwell. I haven’t had the chance to read Outliers yet, but also enjoyed Tipping Point.

    [Reply]

    Eric G. Reply:

    Thanks for all the suggestions, Alan. I will absolutely look into these for next month’s list.

    I think we’re into the same books – I honestly can’t read fiction anymore either. The only books that really interest me are the business/entrepreneurship/investing type books.

    [Reply]

  2. I don’t find myself reading enough anymore, which is a shame. Perhaps I will have to start getting some ideas off of your reading lists. I also read fiction far less than I do non-fiction (when I do get around to reading a book), perhaps there is a trend developing?

    I agree with Alan about anything written by Malcolm Gladwell. Some people didn’t find Blink as good as his other books, because a lot of it is made up of case-studies. Tipping Point was amazingly interesting, as was Outliers. If there is a book that makes you understand the true value seizing an opportunity, Outliers is it!

    [Reply]

    Eric G. Reply:

    I think the trend is that we’re all driven toward our goals, and fiction books don’t play a part in reaching those goals. :)

    Thanks for commenting on the book suggestions – I’ll definitely keep these in mind.

    [Reply]

  3. I teeter back and forth between fiction and non. For instane I recently finished reading Brandon Sanderson’s new epic, The Way of Kings…which was incredible. And just yesterday I finally got around to reading Crush It.
    Jason recently posted… Niche Site Challenge 005- Monetization

    [Reply]

    Eric G. Reply:

    I’m a big fan of Crush It. It’s a fairly easy/simple book, with a powerful message and some great examples (looking at what Gary V. did). Thanks for the comment, Jason.

    [Reply]

  4. Hey Eric:
    Nice blog here! Just found you through Pat Flynn’s blog. Great start on the niche challenge. It keeps me motivated to keep working on my niche site…
    Spencer recently posted… I’m Quitting My Day Job…Soon…

    [Reply]

    Eric G. Reply:

    Thanks Spencer! I recently found your blog too, and I’m a HUGE fan. Impressive results you have with your niche sites, so I look forward to reading more about it.

    [Reply]

  5. Well, after finishing WWGD, I think you’ll enjoy The Shallows much more. Jeff Jarvis even mentions the author in his book, which I found interesting.

    I’ll try to come up with some new suggestions. I just finished 4 Hour Work Week for the first time, and I don’t think I need to tell you to read that one!
    James M recently posted… Friday- Some Bones to Pick

    [Reply]

    Eric G. Reply:

    Sounds good buddy. :) Thanks.

    [Reply]

  6. Nice stuff Eric – so busy here with my business stuff and trying to stay current on blogs that I’m pretty much swamped in reading – mostly listen to audiobooks now while at work so I can at least get a bit of it in – happy preemptive birthday!
    Murlu recently posted… Exploitation- The Dirty Secret To Win The Web

    [Reply]

    Eric G. Reply:

    I feel the same way – reading books tend to fall lower on my priority list (almost always below reading blogs). Thanks for the birthday wishes!

    [Reply]

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