My 4 Hour Workweek

November was a very productive month for me, which is a nice change of pace from the many past months where all I have to say is “I didn’t do much this month…”  As with most passive income ventures, the efforts of this month probably won’t hit my bottom line for at least another month or two, but it’s a great feeling to put in the work and feel confident that you’ll reap the benefits at some point in the future.

Anyway, keep reading for November’s income report…

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Internet marketing as a whole is a pretty amazing phenomenon, if you can even call it that.  Few things in this world have allowed people with no experience or formal education to hop on a computer and make a living, sometimes without a ton of effort.  Low barriers to entry have allowed a diverse mix of people into this space, and while the stories of success stand out, most people don’t make it.

I’ll be the first to admit: I love internet marketing.  Even as someone who doesn’t make a lot from it (yet), it intrigues me. With that said, there are plenty of things that outright annoy me about internet marketers.   It’s not to say that these things are done by all internet marketers, but I’ve seen them more than once or twice.  Let me know if you agree…

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Now, we’re finally getting to the meat of the project!  Aside from traffic (which we’ll get to in the next part of the case study), content and ads are going to be the key ingredients to making money with an AdSense micro-niche site.

In this section of the case study, I’m going to walk through how I create my niche site content, including where my ideas come from and how I outsource the creation.  Once the content is added to the site, I work on ad placement, a critical task in optimizing the earning potential of a niche site.

Let’s get into it!

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While I put the finishing touches on the next section of my AdSense micro-niche site case study, I wanted to write a relatively quick post about the holiday season, which is fast approaching.  Although it doesn’t really hit until mid-late December, people are buying now, which is why it’s important to be thinking about it now.

The holiday season brings an obvious increase in buying, especially online, which is something you should try to capitalize on wherever possible.  Here are a few things to try…

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Now that I’ve gone through the introduction and discussed how to research your niche site’s target keyword, we’re going to dig into some more detail with regards to how to set up and configure your site.  This is an area where there are many options and many right ways of doing it.

It’s important that you don’t get too caught up in any one particular detail – I know I’ve spent hours trying to tinker with one element of a site’s design, when ultimately, it’s not where I should initially focus my time.  There will be plenty of time to tweak the details once you’re up and running, and receiving real traffic (which is the right time to worry about little details).

Anyway, let’s dive in!

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Let’s just say, I’m glad October is over.  I had the opportunity to have my best month ever, and it was thwarted sharply by Google’s recent algorithm change, which unfortunately hit a few of my more lucrative niche sites pretty hard.  As a result, I actually saw one of my worst months of the year.

As usual, I’m not worried, thanks to some new projects in the pipeline.  That’s part of the fun of this passive income “game” – things are always changing, so you constantly have to stay ahead of the curve, and adapt as necessary.  Anyway, let’s get into the details for October.

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It’s time to actually get to work on this project! If you didn’t get a chance to read the introduction, you can do so here.

Before we worry about hosting and buying a domain, we need to do our research.  Even if you don’t already have a hosting account, I still recommend doing research first.  There’s no point in paying for hosting if you don’t even know the basics of the site you’re going to build.

This part of the case study will walk through my entire research process, buying a domain, and figuring out where to host your site.  And yes, I will reveal the domain of my micro-niche site!

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I’m going to start this case study by pointing out the obvious: Making money online with AdSense-focused niche sites is probably one of the oldest methods around.  You can read about it in a million places – much of the information is free, but there are plenty of people looking to make money off teaching you how to create a profitable AdSense niche site.

With that said, I’ve decided to diversify my niche sites a bit, and start creating micro niche sites that are primarily monetized through AdSense.  To kick off this new project, I’ve decided to do one site in a fully transparent way – you will see everything I do and every tool I use.  By the time I’m done, you’ll be able to replicate my process exactly (whether you choose to or not is up to you).

If you want to jump ahead to the other sections of this case study, here are some links:

• Part 1: Introduction
• Part 2: Research & Initial Setup
• Part 3: Setup, Configuration, & Design
• Part 4: Content & Ad Placement
• Part 5: SEO / Backlinking
• Part 6: Plan for the Future

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