Let me preface this article by saying, I’m not here to bash John Chow. He’s just doing a good job at being a “model subject” for the rant I’m about to write. He’s one of the leaders in the internet marketing niche and has provided a lot of helpful and informational content over the past few years. It’s gotten to the point now, however, where I’d almost say if you’re looking to make it online as a blogger, you need to look at what he does and do the opposite (or don’t do it at all). At least, keep it in mind when you’re starting out.
When it comes to blog posts and communicating with your e-mail list subscribers, you generally want to provide value and you want to pay attention to your readers. They are the ones who made you successful, after all. Granted, there are people who get really busy and become really popular, to the point where it’s almost impossible to reply to every comment and every e-mail (which is one of the reasons why Pat Flynn continues to amaze me – the man simply understands how to make a connection with an audience). Even so, you should still respond to some comments and make some effort to remain connected.
Anyway, here’s what set me off today.