Many of us are familiar with the niche site keyword research process, and if you’re not, I’ve written about it in some detail before.
You know the drill: Find a keyword, research its competition, find a related domain name (exactly matching the keyword if possible), and hope that your SEO efforts allow you to rank highly for that keyword. It’s not an exact science, but the process is fairly standard.
For authority sites, it can be a bit different. Although you might begin targeting one keyword, your ultimate goal is to dominate many keywords. This is complicated by the fact that SEO and keyword research may not be your primary focus as it would be for a micro-niche site.
Today I’m going to share with you my keyword research strategy, the exact keywords I’m targeting, and how my authority site currently ranks for those keywords.