In an effort to enhance the SEO of my blog, I decided to change the permalink structure of my posts. You may have noticed that my post URLs used to contain the month and year the post was published, along with the name of the post. Instead, I wanted my permalink structure to just include the name of the post.
In other words, it used to look something like this:
And now, I’ve changed it to this:
Much cleaner and it’s more SEO friendly (or so I’ve read). My biggest concern was creating broken links on other sites (where my blog posts may be linked) and losing any pagerank assigned to each specific page through Google. To mitigate this issue, I used the plugin Dean’s Permalinks Migration 1.0. Very simply, you can input your old permalink structure and then change your permalink structure to what you want it to be (in the same permalink settings you would normally use), and the plugin takes care of the permanent redirection. This is similar to the 301 redirection I discussed in another post.
The Big Problem
Unfortunately, I didn’t account for the affect this would have on my social networking/bookmarking plugins – in particular, the Retweet button and StumbleUpon button. Because my link structure changed, the counts on these plugins reset to zero (they were tied to the old links that I just changed).
Now, I have nothing! I’ve heard about this happening before, but completely forgot about it. Now, I’m faced with two options:
1) Leave it as is and maintain a better search engine optimized blog, or
2) Restore the old link structure, and thus restore my tweet and StumbleUpon counts.
I’m really incline to stick with #1, because I know it’s the best long-term answer. What would you do?
If you’re interested in helping me out, feel free to go back and retweet some of my older posts – I’d owe you forever. I know it seems silly, but it’s been well-documented how important “social proof” is, and I’ve basically just lost a big part of mine!