Tag Archives: Rant

7 Things That Annoy Me About Internet Marketers

Internet marketing as a whole is a pretty amazing phenomenon, if you can even call it that.  Few things in this world have allowed people with no experience or formal education to hop on a computer and make a living, sometimes without a ton of effort.  Low barriers to entry have allowed a diverse mix of people into this space, and while the stories of success stand out, most people don’t make it.

I’ll be the first to admit: I love internet marketing.  Even as someone who doesn’t make a lot from it (yet), it intrigues me. With that said, there are plenty of things that outright annoy me about internet marketers.   It’s not to say that these things are done by all internet marketers, but I’ve seen them more than once or twice.  Let me know if you agree…

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Is the Money REALLY in the List?

This is one thing internet marketers don’t seem to ever shut up about, mainly because there’s some truth behind it.  The thing that always bothered me about the phrase “the money’s in the list” is that it implies some kind of instant value:  subscribers to your newsletter = money in your pocket.

The problem I have with this equation is that it’s like saying “the money’s in a high traffic, well-monetized website.” Obviously.  Honestly, I think half the reason many internet marketers preach “the money’s in the list” is so they can use their affiliate link to Aweber or another subscription mailing service.  I’m purposely leaving out my affiliate link here.

Really, the money is in how you use your list.  Having a list is a lot like running a niche affiliate site – you can’t just focus on getting traffic – you must also focus on converting that traffic.  Keep reading, and I’ll keep ranting…

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Why My Retweet Count Is Gone – Argh!

In an effort to enhance the SEO of my blog, I decided to change the permalink structure of my posts.  You may have noticed that my post URLs used to contain the month and year the post was published, along with the name of the post.   Instead, I wanted my permalink structure to just include the name of the post.

In other words, it used to look something like this:

/%year%/%monthnum%/%postname%.html

And now, I’ve changed it to this:

/%postname%/

Much cleaner and it’s more SEO friendly (or so I’ve read).  My biggest concern was creating broken links on other sites (where my blog posts may be linked) and losing any pagerank assigned to each specific page through Google.  To mitigate this issue, I used the plugin Dean’s Permalinks Migration 1.0. Very simply, you can input your old permalink structure and then change your permalink structure to what you want it to be (in the same permalink settings you would normally use), and the plugin takes care of the permanent redirection.  This is similar to the 301 redirection I discussed in another post.

The Big Problem

Unfortunately, I didn’t account for the affect this would have on my social networking/bookmarking plugins – in particular, the Retweet button and StumbleUpon button.  Because my link structure changed, the counts on these plugins reset to zero (they were tied to the old links that I just changed).

Now, I have nothing! I’ve heard about this happening before, but completely forgot about it.  Now, I’m faced with two options:

1) Leave it as is and maintain a better search engine optimized blog, or

2) Restore the old link structure, and thus restore my tweet and StumbleUpon counts.

I’m really incline to stick with #1, because I know it’s the best long-term answer.  What would you do?

If you’re interested in helping me out, feel free to go back and retweet some of my older posts – I’d owe you forever. I know it seems silly, but it’s been well-documented how important “social proof” is, and I’ve basically just lost a big part of mine!

Rant: Learning From The Flaws of “Gurus”

Let me preface this article by saying, I’m not here to bash John Chow.  He’s just doing a good job at being a “model subject” for the rant I’m about to write.  He’s one of the leaders in the internet marketing niche and has provided a lot of helpful and informational content over the past few years.  It’s gotten to the point now, however, where I’d almost say if you’re looking to make it online as a blogger, you need to look at what he does and do the opposite (or don’t do it at all). At least, keep it in mind when you’re starting out.

When it comes to blog posts and communicating with your e-mail list subscribers, you generally want to provide value and you want to pay attention to your readers.  They are the ones who made you successful, after all.  Granted, there are people who get really busy and become really popular, to the point where it’s almost impossible to reply to every comment and every e-mail (which is one of the reasons why Pat Flynn continues to amaze me – the man simply understands how to make a connection with an audience).  Even so, you should still respond to some comments and make some effort to remain connected.

Anyway, here’s what set me off today.

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Will Google Instant Kill Long-Tail Keywords for SEO?

Google certainly made a big splash in the news today with its implementation of “Google Instant,” a new Google search feature that instantly displays search results as you type your search query.  This was such a big story that I decided to postpone my monthly passive income update until tomorrow (or Friday).

I am by no means an SEO expert, but as someone who dabbles in website creation and affiliate marketing, I wanted to weigh in on how I think this drastic change to the way people search could effect SEO and affiliate marketing, especially with respect to long-tail keywords.

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Should We Really Strive for a 4 Hour Workweek?

The concept of a “4 hour” workweek is very compelling.  You have your interests, and then you have your work.  If you can spend less time on work and still make enough money, simple math will tell you that you have more hours in the day for the things that really capture your interest.

This is what Tim Ferriss envisioned when he redesigned his life and outlined his story and methods in The 4-Hour Workweek.  The plan is simple to describe: DEAL. Definition, Elimination, Automation, and Liberation.  It’s obviously much more difficult to implement.

I run the risk of contradicting the very name of my blog when I ask this question:  Should we really strive for a four hour workweek?

[Warning: This post consists mostly of my entrepreneurial ramblings.]

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The owner of this website, Eric, is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking http://www.my4hrworkweek.com to Amazon properties including, but not limited to, amazon.com, endless.com, myhabit.com, smallparts.com, or amazonwireless.com.

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