The Social Networking Experiment – Introduction

Social Networking experimentSocial networking is by far one of the most pervasive phenomena in our world today.  In the past 5 years (maybe more), it has taken the internet by storm, and it’s gotten to the point where if you’re ignoring it, you’re behind.  Furthermore, if your business or muse is ignoring social networking, it is at a distinct disadvantage (whether you know it or not).

There are definitely exceptions, but even those businesses that have nothing to do with the internet could still benefit from social networking.

Because of this, I’ve decided to start something I’m going to call The My4HWW Social Networking Experiment.

This will be a multi-part series where I will take this site, My 4 Hour Workweek, and run through every social networking/bookmarking service I can find.  We’ll look at the sites everyone is familiar with, but we’ll also visit many of the lesser known ones too.

My goal is to examine, in-depth, how these sites are used, how they can empower YOUR muse or business, and any other useful information I can find.  If you think you know social networking, you’ll still want to follow this “experiment” because I’m going to cover everything.

This experiment may take weeks or months, but when it’s done, I hope to have a collection of posts that YOU can follow with YOUR muse, to successfully launch it into the social networking realm.

My personal goal: To show how social networking can vastly improve your internet presence (increased traffic, brand awareness, and ultimately, your income), using My4HWW as an example.

I want to take the opportunity to open this introduction post up for comments.  Specifically:

  • Is there something you want me to make sure I focus on?
  • Is there a lesser known site I should be sure to evaluate?
  • What DON’T you want to hear about?
  • Any other comments you might have.

PLEASE share your thoughts – don’t be shy.

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15 Responses to “The Social Networking Experiment – Introduction”

  1. Great idea, Eric! SMM and SNM (social media marketing/social networking marketing) are and will remain two of the hottest topics in business. The trick, I’ve found, is to figure out where your tribe is gathering, and reach them there, while ignoring the stuff that isn’t relevant. SM/SN can be a HUGE timesuck without a plan, too, so it’s important to know why you’re doing whatever you choose to do, and make sure your activities on those networks support your goals.

    Can’t wait to hear how it turns out!

    [Reply]

    Eric G. Reply:

    Thanks Sheryl! Yes, I can definitely see how SM/SN could consume most of your time, since there is SO MUCH out there today. I guess you bring up another good purpose for this experiment – I’ll be the one spending a lot of time trying out various networks, so you don’t have to waste so much time on it! At first I was debating whether I should just do one massive post covering many different social networks, but I think it’s better that I cover each one separately. It’s the only way I’ll be able to get into a lot of detail.

    [Reply]

  2. Eric,
    Fantastic idea, we hear so much hype about social media and you feel obligated to sign up for everything but how do you really get a social media strategy for your business? I find I really don’t have time to do everything and I probably neglect some that I should be using and pay too much attention to some that don’t really yield any results.

    [Reply]

    Eric G. Reply:

    @ Tyler – Absolutely right. Hopefully I’ll be able to help you decide which ones to focus on. :)

    [Reply]

  3. Personally, I’ve had a lot of feedback from using Twitter to promote my blog. Just my 2 cents :)

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  4. @ Lauren – I’m also a big fan of Twitter, so you can be sure I’ll discuss it in this series!

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  5. Looking forward to seeing what you will do.

    Personally, I find that I’m well versed in the basics but I’d really like to “take to the next level” – you know? Past the point where I’m doing it daily. To the point where I’m seeing a difference. Where people start to look at me as an authority.

    [Reply]

    Eric G. Reply:

    @ Danielle – I know what you mean, and that’s how I’ve felt so far too. At the end of the day, content + networking is probably the “magic” recipe to becoming a figure of authority, although we all know it’s not that simple. Strong content is obviously always a factor of success – the question is, how big of a role does social networking play, and what are the ways to use each form of it effectively? We’ll find out, hopefully. : )

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  6. I look forward to seeing how this pans out. I am a fan of social networking as well. I however don’t really “get it” when it comes to promoting on (for example) twitter. I know how to find people that are doing the same thing I am doing (networking or fellow bloggers) but fail to find relevant followers that you want to be reading your blog (customers/consumers)…if that makes any sense at all. heh.

    [Reply]

  7. How about a case study where you describe how to sign up for a regular social networking account and you turn it into a traffic machine.

    Just a thought… not really sure how you’re going to do the social networking experiment but it does sound like it’s worth reading.

    [Reply]

    Eric G. Reply:

    @ Derek – Thanks for the suggestion. That’s something I’ll be sure to focus on – how to use the social networking site to gain traffic.

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  8. I’m just also started to learn more on how to use social media to promote a blog. I think social m. has a tremendous potential and am very curious about this experiment.

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  9. Umm… I’m not sure if I understand your intent correctly.. but isn’t social networking supposed to be “social”? Other people bookmarking you, and spreading word to their friends, etc? That way you actually reach a much larger number of people.

    [Reply]

    Eric G. Reply:

    You’re absolutely correct. My intent is to show you how to get started and how to effectively position yourself so that you’re well exposed for people to bookmark you and spread the word. And while social networking definitely has this viral element to it, most people will tell you that you can’t simply throw up a boring Facebook fan page and hope that it catches fire. There’s some up-front work that goes into social networking in order for you to really take advantage of the “social” aspect.

    [Reply]

    Utkarsh Reply:

    Oh okay! I seemed like you were up to some black hat seo thing or something like that 😛

    [Reply]

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