Tim Ferriss Follows His Own Muse Advice

If you’ve read The 4-Hour Workweek, you’re likely familiar with the chapter on muse creation – specifically, Tim’s three basic types of muses: reselling, licensing, or creating a product. He prefers to create, as it’s where you have the highest potential (and perhaps the greatest risk).  Specifically, he notes that creating information to sell is the best choice of all – inexpensive to create, easy to replicate (for you, to sell – not for someone else to duplicate), and little downside risk, besides the loss of your time.  Ferriss says, “Information products are low-cost, fast to manufacture, and time-consuming for competitors to duplicate” (pg. 166).  More importantly, he explains why you don’t need to be an expert.  This is a crucial point.  If you don’t need to be an expert with respect to the information you are creating, doesn’t that essentially give you unlimited options?  The caveat is, you need to pull together expert sources and paraphrase them, cite them, etc. to make it your own and not infringe upon any copyrights.

He obviously wrote The 4-Hour Workweek, a collection of information that he makes money from, but now he’s doing it again in his new book, From Rapid Fat Loss to Strongmen: A Guide to Becoming Superhuman.  In this blog post from last June, he calls this new book “a hacker’s guide to the human body.”  It sounds very interesting.  In a recent tweet, Ferriss writes that the new book will be out Sept 2010 and that “the scope and content has become much more interesting. No fluff.”

At the end of the day, Tim’s success and probable wealth really comes from one thing: selling information.  It’s an interesting product, especially in an age where eBooks are becoming increasingly popular.  No longer do you need a publisher or any kind of massive operation to get your information out to people.  It’s not to say there aren’t high barriers to entry.  The main reason Tim’s new book will be successful is because his previous book was such a success.  If you take that away, it’s likely most of us would’ve never heard of him.  

The bottom line is, you shouldn’t feel like the weight of “starting a business” is a heavy mass on your shoulders, requiring complex ideas, plans, and operations.  It could be as simple as writing an eBook and putting it up for sale online.  It isn’t even so much what you write about than it is how you promote it.  Creating an information product will be my summer project this year – I really believe it’ll be my first big step in automating income.

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6 Responses to “Tim Ferriss Follows His Own Muse Advice”

  1. I agree 100%. If there's a "white picket fence" for the 21st century, it's an online business. And information products are potentially the most lucrative products to be selling online.

    I personally operate in multiple markets in which I am far from an expert. What I do is hire freelance journalists to interview experts in a particular field, or – in the case of health niches – people who have successfully overcome a certain health condition.

    The key to the development of information products is market selection. You might think a topic is ripe for an ebook, do a lot of work to get it produced, launch a website to sell it, and then…silence. No sales!

    So choosing a hungry market that is not currently being served is crucial. I have a free report 60-page report on this process on my blog, if your readers are interested:



    Moe Muise


  2. I enjoy the sentence in your last paragraph, "The bottom line is, you shouldn't feel like the weight of "starting a business" is a heavy mass on your shoulders, requiring complex ideas, plans, and operations. "

    I have a post going up tomorrow about my biz idea. And while there is a bunch going on, it starts with one task and grows from there. I see no pressure. Just the fun of implementing my ideas into frutation one step at a time. 😀


  3. That's the best approach to take, in my opinion. If you can find the enjoyment in your work, you will be successful. I think it's because you don't feel real urgency – you simply go with the flow, and enjoy each step.


  4. I totally agree. Starting a business about something that has been your passion should not be considered a burden at all. This is a good inspiration for everyone, business-wise or not.


  5. Hi! You’re me, two years down the road if I’m lucky! I had the same thought – try Tim’s methods and catalog my results. Hopefully there’s room for more than one blog. How do I subscribe? Abundance!!

    (PS think I answered my own question by clicking “Subscribe” below;)


    Eric G. Reply:

    There’s definitely room for more than one blog! Best of luck on your journey, and feel free to stop by again and comment.


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