Top 5 SEO Posts I’ve Read in the Past Month
With tax season still in motion (but winding down, thankfully), I thought I would share with you some of the best SEO posts I’ve read in the past month or so, given the fact that I have barely had any time to write.
Even when I’m at my busiest points in life, I absolutely cannot get away from reading my RSS reader (Google Reader), so I always find myself with plenty of good content to absorb. And with all of Google’s recent changes, SEO is as hot a topic as ever, so you should find these posts to be pretty interesting. I know I did!
Here Are The Top 5….
…in no particular order.
1) Outreach Letters for Link Building [Real Examples] from SEOmoz – When it comes to link building, there are a lot of methods out there that help us somewhat automate backlinks. These basic methods are usually effective enough to rank a micro-niche site on page 1 of Google, for a long tail keyword that has fairly low competition.
But what about for your authority site? Most likely, you’re up against more competition, so you need to think a bit outside the box when it comes to link building. This article shows some excellent examples of how you can build links in places that the average person won’t be able to, with just a little bit more effort.
2) 7 Link Building Mistakes You Ought to Avoid from QuickSprout – You’ll recognize some of these tips as fairly common link building advice (such as “don’t buy links”), however there are some tips here that I had never heard of (such as how you should use symantic keyword anchor text links).
3) A Step Toward Ethical Link Building – What Happened and What Now? from Smart Passive Income – In this post, Pat gives a pretty good recap of the recent Google changes with respect to blog networks, and offers up his view of SEO and link building going forward.
Although Google has penalized one method of link building, there are still a lot of ways to build backlinks (and most are relatively easy), which Pat looks at in some detail.
4) Google’s Hypocrisy Exposed from AffHelper – This article isn’t so much about SEO/link building tips, but it’s very interesting nonetheless. Although this article almost reads like a rant, it’s actually a pretty in-depth case study about how Google’s words and actions are very hypocritical. It appears that Google’s breaks its own rules more than anyone else.
You won’t find anything actionable or instructional in this article, but you will find it to be thought-provoking at the very least.
5) How Garbage Ranks in the SERPS: A Case Study from SEOmoz – This is an awesome case study about how the author found an auto insurance niche site ranking 2nd for the search term “car insurance” above a big car insurance brand like GEICO.
This article takes a deep look at the site’s backlink profile, on-page factors, and other data to understand how a seemingly low-value site can rank so highly for such a competitive keyword. I love reading others’ analyses of data, especially when it comes to SEO. This is definitely one of the best case studies I’ve read in the past month.
Let’s face it, SEO is always going to be a hot topic. It’s subject to wild fluctuations that can take you from feeling like your website is on top of the world, all the way to being buried six feet underground. The winners will always be the ones who adapt to changes and diversify their portfolio (in terms of both their websites and their link building strategies).
Starting next week, I’ll be back to my normal swing of things (goodbye, tax season!), so stay tuned for future posts about everything I’m doing now that my AdSense account is gone.
What are some of the best SEO posts you’ve read lately? Share them in the comments!